Day Three Agenda

11:40am

Social Media Conferences

The 4 Core Components of a Successful Social Media Strategy: Marketing, Communications, Sales and LEGAL


Law firms have significant regulations on how they can and cannot develop business and interact with prospective company clients. As a result, we have learned that an effort to leverage social media to increase brand recognition, enhance client service and develop new clients must involve members of marketing, sales/business development, PR/communications and legal. If, as a corporation you do not approach social media with an integrated strategy and include your legal department you risk not only failing but also violating ethical, legal and potential privacy laws depending on your industry. This panel will discuss some of the legal issues that can arise when implementing a social media strategy as well as the importance of ensuring that social media is not isolated from sales, marketing and public relations.
Law firms have significant regulations on how they can and cannot develop business and interact with prospective company clients. As a result, we have learned that an effort to leverage social media to increase brand recognition, enhance client service and develop new clients must involve members of marketing, sales/business development, PR/communications and legal. If, as a corporation you do not approach social media with an integrated strategy and include your legal department you risk not only failing but also violating ethical, legal and potential privacy laws depending on your industry. This panel will discuss some of the legal issues that can arise when implementing a social media strategy as well as the importance of ensuring that social media is not isolated from sales, marketing and public relations.

Session Presented By:

Jasmine C. Trillos-Decarie
Director of Marketing & Business Development
Foley Hoag
Paul Sweeney
Partner
Foley Hoag