Day Two Agenda

4:15 pm

Social Media Conferences

Closing Keynote- Should Gamification Be Part of Your Social Media Strategy?


Gamification made it into the Gartner’s Hype Cycle as an Emergent Technology of 2011. As such, there is much hype about the seemingly magical power of gamification, which can apparently make people do something that they normally wouldn’t. But what can gamification do for you as a social media strategist? To answer this question, we’ll need a deeper understanding of social media, beyond the mere technology.

There is little doubt that social media is one of the most rapidly adopted technology. However, the success of social media is not accidental. There is a reason why social media appeals to such wide audience. Yet, no one really asks the question, “Why?”

This session will examine social media through a different lens and try to understand the “social science” of social media. This perspective not only allows you to understand the strength, but also the limitation of social. That is where gamification can really help. Since gamification is best at driving behaviors and actions, we will explore its synergy between social media.

We will also systematically understand why gamification is able to drive actions so effectively and predictably through the lens of psychology and behavioral economics. This not only gave you a framework to evaluate the effectiveness of any gamification, you can also use it as a design paradigm to create effective gamification strategies in the future. Finally, we will discuss the long term implications of gamification. Despite its magical power, gamification is not a panacea. This session will present two sustainable gamification strategies that will help you boost the effectiveness of your social business.
Gamification made it into the Gartner’s Hype Cycle as an Emergent Technology of 2011. As such, there is much hype about the seemingly magical power of gamification, which can apparently make people do something that they normally wouldn’t. But what can gamification do for you as a social media strategist? To answer this question, we’ll need a deeper understanding of social media, beyond the mere technology.

There is little doubt that social media is one of the most rapidly adopted technology. However, the success of social media is not accidental. There is a reason why social media appeals to such wide audience. Yet, no one really asks the question, “Why?”

This session will examine social media through a different lens and try to understand the “social science” of social media. This perspective not only allows you to understand the strength, but also the limitation of social. That is where gamification can really help. Since gamification is best at driving behaviors and actions, we will explore its synergy between social media.

We will also systematically understand why gamification is able to drive actions so effectively and predictably through the lens of psychology and behavioral economics. This not only gave you a framework to evaluate the effectiveness of any gamification, you can also use it as a design paradigm to create effective gamification strategies in the future. Finally, we will discuss the long term implications of gamification. Despite its magical power, gamification is not a panacea. This session will present two sustainable gamification strategies that will help you boost the effectiveness of your social business.

Session Presented By:

Michael Wu
Principal Scientist, Analytics
Lithium