How to Leverage Content Marketing to Generate Demand and Leads
The presentation will be a series of case studies intended for mid to upper marketing
management. They will learn how Myles helped his clients leverage an integrated, multi-channel
approach to content marketing. Integration includes traditional direct mail marketing and
advertising together with social media, mobile and the web. In this session you will learn how to
innovate with confidence and build a multichannel marketing platform with limited resources
and budgets.
The presentation will be a series of case studies intended for mid to upper marketing
management. They will learn how Myles helped his clients leverage an integrated, multi-channel
approach to content marketing. Integration includes traditional direct mail marketing and
advertising together with social media, mobile and the web. In this session you will learn how to
innovate with confidence and build a multichannel marketing platform with limited resources
and budgets.