Day Two Agenda

2:55pm

Social Media Conferences

Social Media as a Business Tool: Beyond Branding


Early adopters of social media quickly realized the power it lends to branding and marketing. Beyond branding, emerging media provides organizations with an immediate opportunity to enhance their results in many areas of their businesses including sales, customer service, public relations, recruitment, and research and development. In this presentation, Carisa (@carisamiklusak) takes participants on a deep dive into utilizing social media as a business-to-business and business-to-consumer tool, addressing the most critical new media issues faced by organizations. Presenting impacts and opportunities, Carisa will share multiple case studies, best practices and tactics that illustrate how to build a commanding and sustainable social strategy.
Early adopters of social media quickly realized the power it lends to branding and marketing. Beyond branding, emerging media provides organizations with an immediate opportunity to enhance their results in many areas of their businesses including sales, customer service, public relations, recruitment, and research and development. In this presentation, Carisa (@carisamiklusak) takes participants on a deep dive into utilizing social media as a business-to-business and business-to-consumer tool, addressing the most critical new media issues faced by organizations. Presenting impacts and opportunities, Carisa will share multiple case studies, best practices and tactics that illustrate how to build a commanding and sustainable social strategy.

Session Presented By:

Carisa Miklusak
CEO
tMedia