Day Two Agenda

2:55pm

Social Media Conferences

Advertising Self Regulation & Social Media


What are the regulatory and self-regulatory “rules of the road” for advertising in social media? The session will explore the current landscape of advertising law as it applies to social media, including the use of endorsements and testimonials, online behavioral targeting and claim substantiation as well as the role of industry self-regulation.
What are the regulatory and self-regulatory “rules of the road” for advertising in social media? The session will explore the current landscape of advertising law as it applies to social media, including the use of endorsements and testimonials, online behavioral targeting and claim substantiation as well as the role of industry self-regulation.

Session Presented By:

Kathryn Farrara
Senior Attorney, National Advertising Division
The Better Business Bureau