Day Two Agenda

11:40am

Social Media Conferences

Quest for Success: Legal Issues in Using Social Media to Promote Harry Potter?


This presentation will be a case study of the legal and marketing issues raised (and successfully resolved) in creating a social media strategy for the video release of "Harry Potter and the Deathly Hallows."
This presentation will be a case study of the legal and marketing issues raised (and successfully resolved) in creating a social media strategy for the video release of "Harry Potter and the Deathly Hallows."

Session Presented By:

Dana Lira
VP, Business and Legal Affairs
Warner Home Video