Day Two Agenda

10:00am

Social Media Conferences

Social Media 101- Back to the Basics


Social Media 101- Back to the Basics, will walk attendees through important, foundational, howto’s, tips, tricks and instructions for any organization hoping to find success in social media. While there are many social platforms this session will focus on the three most widely used, Facebook, Twitter and Blogs.

As the producer of social and mobile summits, contributing writer for Mashable, lead writer for Social Axcess, founder of social media based nonprofit, Spirit Jump, successful blogger and consultant, Meaghan has had the unique opportunity to utilize social media across various industries, work with hundreds of organizations and as a result discover what it takes to make social work.

This session will use a variety of Meaghan’s most popular articles to reveal important social media strategies including;
  • Best ways to engage customers
  • Top ways to get customers to “Like” your brand
  • Effective methods for measuring ROI
  • Social media pitfalls to avoid
  • How to handle customer feedback
  • Social media goals every enterprise should set
    • This session is geared towards the social media beginner and experts looking for a quick refresher course.
    Social Media 101- Back to the Basics, will walk attendees through important, foundational, howto’s, tips, tricks and instructions for any organization hoping to find success in social media. While there are many social platforms this session will focus on the three most widely used, Facebook, Twitter and Blogs.

    As the producer of social and mobile summits, contributing writer for Mashable, lead writer for Social Axcess, founder of social media based nonprofit, Spirit Jump, successful blogger and consultant, Meaghan has had the unique opportunity to utilize social media across various industries, work with hundreds of organizations and as a result discover what it takes to make social work.

    This session will use a variety of Meaghan’s most popular articles to reveal important social media strategies including;
  • Best ways to engage customers
  • Top ways to get customers to “Like” your brand
  • Effective methods for measuring ROI
  • Social media pitfalls to avoid
  • How to handle customer feedback
  • Social media goals every enterprise should set
    • This session is geared towards the social media beginner and experts looking for a quick refresher course.

    Session Presented By:

    Meaghan Edelstein
    Vice President of Social Media
    GSMI