Day Two Agenda

2:05pm

Social Media Conferences

Death by 140 Characters: The Top Social Media Attacks


It is incumbent upon companies large and small to develop and manage their social media presence. Those that resist or procrastinate can be beaten in 140 characters or less. How does an enterprise develop their strategy without inviting the common pitfalls, including everything from costly litigation to breaches of confidential information and regulatory requirements? This presentation will guide attendees through real-world factual examples and legal cases involving companies that failed to install the right technical safeguards, meet regulatory requirements, and implement enterprise-specific policies, systems and procedures.

By the end of this interactive, engaging presentation, attendees will have gained a dual understanding of how to properly scrutinize potential social marketing strategies from a legal and technical perspective to protect their best interests. Attendees will learn to determine whether: (1) a social media strategy is vulnerable to leaks and breaches and; (2) Internet usage will expose their companies to litigation. In addition, attendees will benefit from (and enjoy) the presenters’ collection of real-world legal decisions and case studies that illustrate the do’s and don’ts of online strategies.

Key takeaways for attendees include:
  • An overview of the technical landscape of social media tools
  • Technical protections available to help companies avoid leaks and breaches
  • An effective action plan for handling breaches
  • A categorized list of the most common legal pitfalls relating to social media
  • A framework for developing the right social media policies and systems with buyin and support from key constituents within your company or organization
  • Key steps to take when litigation arises
    • It is incumbent upon companies large and small to develop and manage their social media presence. Those that resist or procrastinate can be beaten in 140 characters or less. How does an enterprise develop their strategy without inviting the common pitfalls, including everything from costly litigation to breaches of confidential information and regulatory requirements? This presentation will guide attendees through real-world factual examples and legal cases involving companies that failed to install the right technical safeguards, meet regulatory requirements, and implement enterprise-specific policies, systems and procedures.

    By the end of this interactive, engaging presentation, attendees will have gained a dual understanding of how to properly scrutinize potential social marketing strategies from a legal and technical perspective to protect their best interests. Attendees will learn to determine whether: (1) a social media strategy is vulnerable to leaks and breaches and; (2) Internet usage will expose their companies to litigation. In addition, attendees will benefit from (and enjoy) the presenters’ collection of real-world legal decisions and case studies that illustrate the do’s and don’ts of online strategies.

    Key takeaways for attendees include:
  • An overview of the technical landscape of social media tools
  • Technical protections available to help companies avoid leaks and breaches
  • An effective action plan for handling breaches
  • A categorized list of the most common legal pitfalls relating to social media
  • A framework for developing the right social media policies and systems with buyin and support from key constituents within your company or organization
  • Key steps to take when litigation arises

    • Session Presented By:

    Kubs Lalchandani
    Managing Partner
    Lalchandani Simon PL
    Gary Bahadur
    Founder of KRAA Security, and author of Securing the Clicks
    KRAA Security