Pre-Summit Workshops

Workshop E

Social Media Conferences

9:00E: New Media Entertainment: Using Transmedia Marketing to Fuel Wild Engagement


Transmedia is defined as the art and science of integrated, cross-platform storytelling and branding. For years, the movie industry has utilized such multi-platform approaches to deeply engage target audiences. Today, virtually any organization can use these tactics to drive brand engagement, attract investors and create momentum around funding, ultimately leading to enhanced revenue generation. Carisa (@carisamiklusak) will present multiple industry case studies and - lending to a discussion that defines transmedia, how it has been put to use in the entertainment industry and how you and your company can use those same tactics to attract investors, raise funds, build brand awareness and loyalty and create emerging media advocates that help fuel the success of your offline targets.

This workshop is designed for collaboration with a guided framework that will lead you to new ideas and tactics ready to fuel your businesses or project.
Transmedia is defined as the art and science of integrated, cross-platform storytelling and branding. For years, the movie industry has utilized such multi-platform approaches to deeply engage target audiences. Today, virtually any organization can use these tactics to drive brand engagement, attract investors and create momentum around funding, ultimately leading to enhanced revenue generation. Carisa (@carisamiklusak) will present multiple industry case studies and - lending to a discussion that defines transmedia, how it has been put to use in the entertainment industry and how you and your company can use those same tactics to attract investors, raise funds, build brand awareness and loyalty and create emerging media advocates that help fuel the success of your offline targets.

This workshop is designed for collaboration with a guided framework that will lead you to new ideas and tactics ready to fuel your businesses or project.

Session Presented By:

Carisa Miklusak
CEO
tMedia