Community Engagement and Customer Service:
Building, growing and managing online communities continues to be the most common use of
social media. Although hugely popular with social users, community engagement doesn’t
happen accidentally. Strategy, planning, trial and error all play a role in building, growing and
managing engagement in any online community. Sessions in blue focus on educating attendees
on the many factors that play a role in achieving successful community engagement.
The use of social media as a customer service tool becomes more widely used every day. Social
channels like Twitter and Facebook provide customers with real-time access to your organization
but are you listening, responding and making the right adjustments. Attend sessions in blue to
learn strategies, tactics, best practices, top do’s and don’ts, and the ROI of social media customer
service.