Measurements: Analytics, ROI and Tools:

Across all industries measuring social media can be extremely difficult. In fact, defining return on investment (ROI) is arguably one of the most frustrating yet important aspects of social media. While there is no uniform way to measure social media there are techniques and tools to help build the right measurement strategies for your organization. Attend sessions in green to gain insight on ways to monitor, create lead generation, measure and track social media investment, as well as, discover analytic concepts and techniques.