JEFFREY HAYZLETT is a global business celebrity and former c-suite executive. From Main Street to Wall Street, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling book, The Mirror Test and one of the most compelling figures in global business.

Dubbed “a born leader” by Mark Burnett, Jeffrey has successfully leveraged multiple media appearances on programs like Fox Business News, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

David F. Giannetto, Senior Fellow at the Global Strategic Management Institute and CEO of the Telos Group, is co-Author and creator of The Performance Power Grid (J.Wiley & Sons, 2006), today's leading Enterprise Performance Management methodology and the nationally recognized book of the same name. He has been listed as a thought-leader by Business Finance Magazine and is widely acknowledged as one of today’s most experienced business performance management practitioners (EPM/BPM/CPM). Equally knowledgeable in both progressive management practices and today’s leading information-oriented technology, he was the driving force behind the award-winning initiatives at FujiFilm USA and Seattle City Light. His client list includes a wide variety of fortune 2000 and large not-for-profit organizations where his work focuses upon driving enterprise-level performance in the areas of strategic execution, risk management, performance management and social media. This experience, in addition to his extensive experience as a writer and keynote speaker, has led to his recognition as one of today's leading business theorists. David is a Chairman of the Board for the Spina Bifida Resource Network, advising Chief Operations Officer of CRE Technologies and a former MBA Professor at Rutgers University.

Michael Wu is the Principal Scientist of Analytics at Lithium Technologies Inc. Michael received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. He is currently applying similar datadriven methodologies to investigate and understand the complex dynamics of the social web. Michael has developed the Facebook Engagement Index (FEI), Community Health Index (CHI) and many predictive social analytics with actionable insights. His R&D work at Lithium has won him the recognition as a 2010 Influential Leader by CRM Magazine.

In addition to the purely empirical methods, Michael also leverages social principles that govern human behavior (from sociology and anthropology, to behavioral economics and psychology, etc.) to decipher the intricate human components of social interactions. Through this combined bottom-up and topdown approach, Michael has developed a sophisticated predictive model of influence and an evaluative framework for understanding gamification. To tackle challenging open problems (like the value of WOM, social ROI, or the loyalty implications of gamification, etc.), Michael collaborates with academicians to conduct research on these unsolved problems.

Michael has been a DOE fellow during his graduate career and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship. During his fellowship tenure, he has served at the Los Alamos National Lab conducting research in face recognition. Prior to his Ph.D., Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology from UC Berkeley.

Ajax Social Media, the company I co-founded, develops and executes workforce marketing campaigns that bring companies closer to prospective customers and employees. We are the first company in North America whose training programs have been certified by LinkedIn.

I spend the majority of my time focused on the impact of today's "profersonal™ web," looking at ways in which professionals can use evolving social media tools to make permanent improvements in the way they work and live.

In 1995, I graduated from Wharton into the dot-com boom. I began developing websites and found myself creating optimized online user experiences for music lovers while working at RollingStone.com. After earning my MBA from Kellogg, I began focusing on interpersonal communications as an executive coach and author. These two different approaches to communication finally came together with the formation of Ajax.

Glenn Selig created PR NewsChannel, a global press release newswire, in 2007, to offer affordable, effective press release distribution along with unparalleled customer support. Today his company writes and/or distributes press releases for companies worldwide and is partnered with The Associated Press, Google, Yahoo! and top content syndicators in the United States. Glenn is recognized for his innovative methods of using social media and SEO to boost visibility of press releases.

As Vice President of Brand Strategy for The Weather Channel, Derek Van Nostran leads a team with responsibility for all aspects of consumer and affiliate marketing for The Weather Channel brand including the cable network, weather.com, and industry leading mobile products and properties. Derek has been with The Weather Channel since 2002 and during his tenure has overseen integrated marketing initiatives on all platforms including strategic marketing partnerships with companies including EA Games, Disney, and Major League Baseball.

Derek is a co-founder and past president of the Atlanta Interactive Marketing Association and served as the New Media Chair for AMA-Atlanta. A graduate of the University of Vermont, Derek resides in Atlanta

Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Social Media for salesforce.com. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion.

Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin.

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc. Peter is now Vice President and Small Business Evangelist for Vocus, working out of New York City.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at http://shankman.com, both comments on and generates news and conversation.

Peter’s PR and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others.

Peter is the author of two books: Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, The Public Relations Society of America, The International Association of Business Communicators, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.

Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council. He was appointed to his position by NASA Administrator Charles Bolden. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.

Born and raised in New York City, Peter still resides there with his two psychotic cats, Karma and NASA, who consistently deny his repeated requests to relinquish the couch. In the few hours of spare time Peter has per month he’s completed 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 220 jumps. In 2011, he’s focusing on moving to ten percent body fat, and is documenting his attempt publicly at A Year to Ten Percent.

Israel Mirsky (@israelmirsky) is E.V.P, Emerging Media and Technology for Porter Novelli, and leads the Strategic Digital Analytics Group. He leverages a background in computer science, advanced media consulting, media production, digital software development, social media and online display media optimization to identify and develop new communications tools and channels. Most recently before joining Porter Novelli, Israel ledmarketing for (x+1) and served as chief strategy officer for NOM, a full service digital agency.

In 2008 Meaghan Edelstein began her blogging career, writing about her personal experience with cancer. Through her blog and self branding Edelstein gained national attention. Edelstein went on to found Spirit Jump, a grassroots nonprofit organization with a mission to provide hope and comfort to the many men, women and children battling cancer. Prior to her career in Social Media Meaghan worked for as a Congressional Aide for United States Congressman John W. Olver.

Through her blog and nonprofit organization Edelstein has become heavily involved in Social Media. She has been an in-house Social Media Director, freelance consultant and in September 2010 joined the Global Strategic Management Institute as a conference producer and the Senior Editor for the Social Axcess Blog.

Edelstein is also a regular contributing writer for Mashable and guest posts for Tech Tonic as well as a licensed attorney in the state of Florida. Meaghan has spoken at numerous social media conferences including Blogworld, NTEN and Gravity Summit. She has been featured on such programs as NPR, Good Morning America and CBS on The Hill in Washington DC. Edelstein has been quoted in numerous Mashable articles, Cure Magazine and Inc.com

Paul McClay leads the Strategy and Digital Groups for Definition 6, one of the fastest-growing integrated interactive agencies in the country. McClay works with clients to deliver strategies that leverage the full spectrum of digital marketing tactics, including paid media, search, social media, video and mobile.



McClay works with clients to redefine brand experiences and drive measurable business results. His recent work includes strategy counsel on the Coca-Cola "Happiness Machine" campaign, a highly-successful digital marketing campaign that earned a Gold CLIO and 'Campaign of the Year' from Ad Age.



Prior to joining Definition 6, Paul worked as an independent specializing in helping companies adopt digital as the web was emerging, he also spent some time in the British Royal Marines. Paul is a graduate of Durham University, where he studied Business and Computer Science. When he's not helping clients create immersive brand experiences, Paul enjoys Skiing, Surfing, Sailing and generally being outside.

Paull Young is Director of Digital at charity: water, a nonprofit devoted to bringing clean and safe drinking water to the 1 billion people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and in 2010 raised over $7 million through digital channels.

Paull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra and Citrix.

Paull has been a well known PR and Marketing blogger and commentator since 2006, firstly at Young PR and now atPaullYoung.com. His work has been featured on FOX News, Sydney Morning Herald, CNN.com , NY1 and the Australian Financial Review. In 2011 he was named an industry ‘Rising Star’ by the Direct Marketing Educational Foundation.

Ronnie Ramos is the NCAA’s managing director of new media strategies and content development. He is in charge of NCAA.org, the association’s official website, and the development and implementation of social media applications.

Before joining the NCAA, Ramos was the senior editor for sports and features at the Atlanta Journal-Constitution, responsible for all sports and features content for the newspaper’s online and print sections. Before joining the Journal-Constitution, he was the executive editor of The Times at Shreveport (La.) in 2003-2004 and managing editor of the News-Press in Ft. Myers (Fla.) from 1998 to 2002.

Jennifer Kelly Dominiquini is the Chief Marketing Officer for Seasonal and Outdoor Living at Sears and Kmart, where she manages a team responsible for implementing integrated marketing programs to drive profitable growth for Seasonal and Outdoor Living at Kmart and Sears. Prior to the CMO role Jennifer served as DVP, Customer Analytics and Social Media at Sears Holdings where she used customer insight and analytics to develop and execute effective and innovative marketing strategies for the Toys & Seasonal and Sporting & Fitness business units. She also executed a portfolio of social media initiatives, including the creation of Kmart's Playdate Place and Fitstudio, a free online fitness community presented by Sears, America’s leading fitness retailer.

Prior to Sears Holdings, Jennifer worked in the consulting field with firms such as brand consultancy Prophet, innovation consulting leader Strategos and management consultancy Monitor Group. Jennifer has an MBA from the University of Chicago, Booth School of Business and was a Fulbright Scholar to Uruguay. She has lived and worked through Latin America and Europe. She currently resides in Chicago with her husband and two children.

LaSandra Brill is a social media enthusiast and marketing innovator. As Senior Manager of Global Social Media, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.

LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University.

A travel-obsessed serial entrepreneur, Sam previously founded and was CEO of DealBase.com, a travel deals search engine, and was CEO of TravelPost.com, a hotel reviews site. SideStep acquired TravelPost.com and Sam stayed on as VP of business development until its fortunate acquisition by Kayak. Sam also worked in comparison shopping at Excite, CNET and NexTag. Not at all surprisingly, he was an assistant to Wes Craven on the film Scream. He HotelTonights at the Ace New York

Kurt is a recognized expert in online marketing, and has maintained a high level of authority in this constantly evolving field for nearly a decade. As Director of Online Marketing at Fathom, he heads a team that has led more than 200 clients to sustainable profitability and positive online exposure. His commitment to client goals is the driving force behind the consistent results and significant ROI gains. Kurt’s unique approach to marketing is grounded in a natural talent for combining various marketing strategies into a custom solution for every client goal. Kurt has spoken at numerous marketing events on topics ranging from social media to local search marketing and website usability.

Elizabeth is responsible for global interactive marketing, marketing communications, public relations and corporate communications initiatives on behalf of the Four Seasons brand and its properties around the world. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand’s reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding.

Her scope of responsibility encompasses the company’s brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Elizabeth also oversees strategic media relations outreach; crisis management; corporate social responsibility initiatives and reputation management.

She joined Four Seasons in 1999 from Hill & Knowlton Canada, where she was Vice President and Practice Leader for the Marketing Communications group. Prior to Hill & Knowlton, Elizabeth was an Account Director with Strategic Objectives Inc., an award-winning consumer media relations boutique agency. She began her marketing career managing media and employee communications for a women’s wear retail chain.

Elizabeth graduated from Ryerson University with a business degree in retail management. Before focusing on communications and public relations, she worked in operations as a sales trainer and sales manager in the retail sector.

When she’s not at the airport suffering through another security line, Elizabeth lives in Toronto with her husband. Her favourite pastimes include cooking up a storm for family and friends, reading the Sunday papers, and spending time in the garden.

Baochi Nguyen oversees the social strategy and community management for Boingo Wireless, a global Wi-Fi leader with 400,000+ hotspots around the world. At Boingo, Baochi manages the delivery of customer care across all social channels, the implementation of social tools and analytics, and the integration of social features in marketing campaigns and mobile applications. Baochi serves as the official voice behind Boingo’s social engagement channels, including Twitter, Facebook and the Boingo Hotspot blog. During Baochi’s tenure, Boingo has been recognized for various social media kudos, including: the Mashable Award for Top Brands Delivering Social Media Customer Service, Entrepreneur Magazine’s Top 10 Travel Tweeters and mentions in various social media marketing books. Baochi can be found on virtually all social media networks and in addition to blogging for Boingo, she is a guest writer for several other blogs. Baochi holds Bachelor and Master’s degrees from Stanford University, CA.

Based in Orange County, California, Marcy Massura is a Digital Community Manager at Weber Shandwick. In addition to developing social strategies for numerous high-profile clients this award-winning international agency represents, Marcy serves as the digital voice for Oscar Mayer and Lunchables within the social media space.

Her love of writing inspired her to create Smartly, a network of regional websites showcasing essays from a national collective of writers. Additionally, Marcy is Co-Founder and President of the largest North American regional blogging organization, BlogCrush. She is also heavily involved in several other websites, where she contributes essays, photography and video on a weekly basis. She maintains her own popular humor website The Glamorous Life Association, and speaks as often as possible spreading her passion and joy for all things social. Her second book “How to Play with Words and Make Them Do (great) Things” is expected for Spring 2012.

Erica Swallow is the owner of Southern Swallow Productions, where she creates compelling tech, travel, wine and lifestyle content. Erica’s work has been published on Mashable, CNN, Forbes, USA Today, Business Insider, American Express OPEN Forum and Pursuitist, among other sites.

Erica is an international speaker, having most recently spoken at WOMMA Summit in Las Vegas, Social Marketers Summit in Prague and Social Media Brasil in São Paulo.

Previously, Erica managed supported content with Mashable and before that, helped develop and implement the social media marketing strategy for The New York Times. In 2008, she was chosen out of a pool of over 3,000 candidates to blog on CosmoGirl.com about her internship at Saatchi & Saatchi, where she managed a team to create an ad campaign for a non-profit of her choice.

Erica is a graduate of New York University Stern School of Business with a Bachelor of Science in International Business and Marketing. While at NYU she also studied Mandarin Chinese, studied abroad in Shanghai, China, and co-founded NYU China Care, a club that raises funds for disabled Chinese orphans. When she’s not tweeting, tumbling and blogging, she enjoys the finer things in life: friends, food, wine, chocolate, traveling and dancing.

David Fisher didn't cut his teeth learning sales and networking, he cut his hands. Literally. He honed his craft at Cutco Cutlery by cutting pennies and ropes in people's kitchens. He was a top national salesperson, and as a trainer he helped produce more top sales representatives from the over 1,500 people who he put through the program. He then went on to develop entrepreneurs and small business owners as a business coach and author.

As a trainer and consultant for Ajax Social Media, David uses his sales and training background to make marketing personal for our clients, showing them how to harness the power of their employees without losing control of their message.

Jennifer Cohen is a dynamic speaker, presenter, teacher and blogger who focuses on marketing, social media and relationship building through meaningful engagements. Cohen is the president of Something Creative LLC, a full-service Philadelphia marketing boutique that works with small to large companies focusing on creating and executing integrated marketing approaches and specializing in social media campaigns. She has keynoted at various social media and mobile marketing summits and has been recognized for her integrated social media approach by Hobson & Holtz in their “For Immediate Release” podcast show, alongside Scott Monty of Ford. Cohen was recently a social media panelist at the Pennsylvania Conference for women, and was featured on Amex Open and Talkadelphia. Cohen is a contributor for the AT&T Small Business Newsletter and blogs for Social Axcess, a popular social media blog, and She Takes on the World, a top ten Forbes.com rated entrepreneur resource. Cohen holds a B.A. in media and communication studies and an M.A. in public relations. She teaches public relations, marketing and writing at Philadelphia University and Delaware Community College, and produces her own small business marketing workshops. In her "spare" time, she teaches cycling classes. http://somethingcreativemarketing.com/

Mark Coatney is the media ambassador for Tumblr. Previously, he was an editor with primary responsibility for social media for Newsweek, and before that a writer and editor for Time.com. He's a graduate of the University of Kansas and does indeed believe that there's no place like home.

Patrick Mahoney is the VP of Business Development and Strategy for Mogreet www.mogreet.com. Patrick is responsible for strategic partnerships in Media & Entertainment and launching the company's new online-to-mobile sharing platform, moShare. Patrick manages many of Mogreet's large Network and Studio partners, including Fox Broadcasting, Red Bull Media House and The Walt Disney company. Prior to joining Mogreet full time in 2011, Patrick served as a long term advisor to the company through his consultancy, Connected Strategic Partners. Mr. Mahoney founded CSP in 2007 and served as Digital and Distribution consultant to industry leaders and innovators including WilliamMorrisEndeavor, Huffingtonpost,Attention Span Media and Entertainment Studios.

Previously, Patrick worked in business development for Disney/ABC TV’s Digital Media Group, where he was involved in digital licensing and distribution of network shows. Patrick was involved with the development of many of the first mobile initiatives for the network including the first mobile games of Desperate Housewives and Lost, the fist mobile WAP site for the Oscars, and the first on-air SMS campaign for Dancing with the Stars.

Patrick worked as a digital media analyst for Yankee Group, where his expertise was often recognized in prominent news sources including The Wall Street Journal, The New York Times, and CNBC. He began his professional career as a consultant with Adventis (Monitor), where he advised Cable and Telecoms on Digital Expansion and M&A.

Paul Sweeney, a partner in the firm’s Business Department, focuses on venture capital financings, mergers and acquisitions, strategic alliances and related business transactions.

Paul's clients range from start-up and venture-backed portfolio companies to well-established public companies, and operate in a wide array of industries, including networking, computer security, information technology, enterprise software, and life sciences. His private and public clients include Arisaph Pharmaceuticals, Aware, Elbrys Networks, Hittite Microwave Corporation, Insight Direct, Kyruus, MicroCHIPS, SCVNGR, Vanu and Varian Semiconductors.

Paul provides practical legal advice to entrepreneurs and their businesses regarding corporate formation issues, contract negotiations, equity distribution and compensation matters. He advises emerging growth companies in the areas of venture capital and debt financings, mergers and acquisitions (both buy and sell side), reorganizations, strategic investments, joint ventures and other partnering transactions. He assists later stage and public companies with respect to SEC and securities law compliance, corporate governance, disclosure issues and general corporate matters.

Paul also represents venture capital investors, such as Highland Capital Partners and Polaris Venture Partners, in connection with their portfolio investments in early and growth stage growth companies.

Paul has helped his clients raise hundreds of millions of dollars in venture capital and convertible debt. He has also advised his clients through dozens of acquisitions and public offerings, including:

Acquisition of Interactive Supercomputing by Microsoft

$48 million acquisition of Meetinghouse Data Communications by Cisco Systems

$791 million acquisition of Color Kinetics Incorporated by Philips Electronics

$517 million acquisition of J. Jill Group by Talbots

Acquisition by Hittite Microwave Corporation of Q-Dot

Acquisition of Aberdeen Group by Harte-Hanks

$52 million acquisition by Geac Computer Corporation of Comshare

$536 million acquisition of PRI Automation by Brooks Automation

Lead counsel on initial public offerings

As Chairman, CEO, and founder, Doug focuses on strategies impacting MobileCause and its leadership position in the marketplace including NPO segment strategy, customer service, retention, legal, investor, board and carrier relations. Alongside President and co-founder Daniel Scalisi together oversees MA activity, the development of The Innogive Foundation and various strategic partnerships. The core of any business and that social media provides a perfect opportunity to do so.

An entrepreneur/Investor, Doug has had exits in technology and Real Estate Development. As an experienced nonprofit startup professional he is known as a consummate fundraising leader, with expertise in capital campaigns, board development, annual funds, alumni services, events, major gifts, planned giving, staff training, capital campaign design and implementation.

Doug has facilitated capital totaling more than $500 million. He co-founded two nonprofits and built them to $20M and $30M respectively in annual revenue. He boasts 31 years of professional leadership experience in cause-related and non-profit institutions including higher education, social services, medical and faith, and has worked with established nonprofits and start-ups alike. He is a frequent speaker at nonprofit and technology conferences and represents MobileCause on radio, television, and in print media. He has written numerous articles and is also authoring a book entitled “The New Donor,” giving trends in the age of mobile.

Corporate experience includes his role as co-founder/partner in Telesis/Medical Accounts Group, one of the first online medical claims/insurance billing companies in the U.S. leading and leading it to a successful merger; senior partner and managing director of SLA, a premier leadership and performance development center and private LP investment fund serving the U.S while investing in wireless, digital, web and online media. With more than 16 years at Pepperdine University, Doug served successfully in numerous administrative roles related to university marketing, fundraising, board development and campaign management.

Doug is currently on the advisory board for Pelagique, a wireless and online medical information content provider that transforms advanced technologies and new media into medical training and consumer health products. He currently serves on the board of The Palmer Center for Entrepreneurialism and The Law at Pepperdine University’s School of Law. Previous non-profit advisory board contributions include Boy Scouts of America WLACC, Salute Heroes, Scimitar Leadership Academy, Seaver College Board of Visitors, and Younglife Malibu.

Gary is the founder of KRAA Security LLC and Razient LLC with over 15 years experience in the information security and technology industry. KRAA Security was founded in 2007 to address the security needs of companies in all industries through a combination of Risk Assessment Services, Social Media Security and Government Compliance Services. Gary was the cofounder and CIO of Foundstone Inc a $20M security vulnerability that was sold to McAfee in 2004.

As a Senior Vice President of Bank of America in 2007, Gary redesigned the Global Threat Management Lifecycle strategy and Risk Forecasting strategy. Gary was also the President and cofounder of Ether2 Corporation,a Manager at Ernst & Young where he developed security practices, and a Senior Security Consultant at Price Waterhouse

Gary is an accomplished author. He has published 3 books, “Privacy Defended: Protecting Yourself Online”, Que Publishing, “Windows XP Professional Security”, Osborne McGraw-Hill, “Securing the Clicks” fourth coming Q4 2011 from McGraw-Hill.

Gary has written articles for magazines including Silicon India, In Focus Magazine, SysAdmin, Login, and Information Security Magazine. He speaks frequently at conferences such as University of Miami Global Business Forum, DAMA South Florida, Miami, Florida Bankers Association, Hacker Halted, Vanguard Security Conference, MIS Institute , Institute of Internal Auditors, ISACA Conference, ISSA, Illinois CPA Society, Army Reserve Information Assurance, National Security Conference. Singapore, Networld+Interop, and CERT Conference.

Gary has several recognitions including Silicon India Magazine's si100 Annual Listing 2010, Silicon India Magazine's si100 Annual Listing 2009, Finalist Abacus Awards, Cool Tech, TechAmerica, Finalist Business Leader Magazine Florida Entrepreneur of the Year 2009, South Florida Business Journal 2008 Technology Awards, Finalist CEO, Foundstone Named Finalist in Prestigious 2004 American Business Awards, Foundstone Named Computerworld Honors Finalist

Chris Thornton serves as the Chief Marketing Officer and is responsible for promoting and developing the Definition 6 brand. Additionally, in his role, he drives marketing innovation for customers, expanding interactive marketing solutions, delivering Web 2.0 initiatives for customers, and strengthening the company's interactive marketing presence. Thornton has expertise in multiple marketing disciplines including e-mail, media, search and analytics. He has led Definition 6's strategic efforts for several Fortune 500 customers in a variety of industry verticals including the homebuilding, automotive, retail and consumer packaged goods industries.

He first arrived at Definition 6 in Spring 2000, after spending over five years with Miller/Zell Inc., an integrated store development agency that offers services ranging from branding and design to retail traffic flow and plannogramming to production and strategy work. While at Miller/Zell, Thornton worked with companies like Walmart and ExxonMobil, both domestically and internationally, to reinvent the retail experience they provide their customers and ensuring the experience stayed true to the brand.

Since coming to Definition 6, Thornton has worked with many of the clients of Definition 6 to provide these companies a fully integrated strategic approach to interactive Marketing with quantifiable and measurable results. He currently serves on the Board for the Atlanta Interactive Marketing Association as the Marketing and Branding Chair.

Thornton earned his Bachelor's Degree in Marketing from the University of Georgia in 1994.

Chris Silva is an Industry Analyst focusing on Mobile at San Mateo, CA based Altimeter group. A 10+ year veteran of the research industry, Chris helps end user organizations understand how to effectively manage mobile strategy in their organization for increased brand impact, worker efficiency and revenue. Chris also works closely with the vendors of hardware and software innovations in the mobile space to help these companies tailor their offerings to the current and future needs of their target markets.

Prior to Altimeter, Chris led the research, events and consulting operations of IANS Research, a boutique research firm focused on disruptive security technology as the Senior Vice President of Research and Service Delivery. Chris previously served as a Senior Analyst covering Enterprise Mobility at Cambridge, MA based Forrester Research where he pioneered research on the implications of ubiquitous mobility during his 5 year career with the firm.

Chris has served at IDC, two start-up boutique research firms and in the management consulting space. He is a frequent speaker at major industry events such as Interop and is frequently quoted in publications such as CNBC, Forbes, The Wall Street Journal and has been featured on National Public Radio discussing implications of mobile technology.

Chris lives and works North of Boston where he lives with his wife and two rescue dogs. Chris is a graduate of the Isenberg School of Management at The University of Massachusetts at Amherst.

Stephanie Noble is a Director of Account Management at M80, a social media agency that invents tools, refines techniques and masters the formula to harness the power of Word of Mouth and Social Media. M80 is a founding member of WOMMA (Word of Mouth Marketing Association). Stephanie has built an impressive history in digital media marketing, social media analysis, authoring social media guidelines and project management over the last six years. Relevant accomplishments include contribution to Black Enterprise’s development of the BE iPad app; Featured speaker at Sentiment Analysis Symposium 2010 NYC and the Hispanic PR and Social Media Conference 2010 Dallas; Published new media educational pieces in Hispanic PR Social Media Guide, Go! In Flight Magazine and Garden State Woman.

In addition to effectively promoting non-profits and private companies with persuasive Facebook and Twitter campaigns, she’s an out of the box thinker who knows how to mobilize an audience and transform them into enthusiasts that make a message go viral. More than just blog, tweet, and post, she produces content that persuades others to share information with their friends and join the conversation.

She shows industries once hesitant, like government and healthcare, how to benefit. When a pharmaceutical company with a new drug treating epilepsy wanted to initiate a campaign targeting minorities and the bilingual community, they needed a new approach. The task? Listen and learn. Stephanie monitored web traffic and brand reputation, located ideal consumers, dissected competition’s share of social media voice, and assisted in the creation and implementation of a strategy to grow a loyal society of brand enthusiasts. Conversations revealed that there were no samples to be had at the doctor’s office. Thus, the team came to the conclusion that the Direct to Physician marketers were not doing their job. A whole community was left unaware of a life altering treatment.

Successful campaigns are not driven by wishful thinking but by statistical data and intimate knowledge of media channels. Knowledge possessed by Stephanie Noble.

Troy Janisch, publisher of the Social Meteor blog, is a digital marketing professional, social media strategist and beatnik. He is a contributor to SmartBrief on Social Media and Social Media Today. Troy leads the marketing team at Sentry Insurance but don’t let that scare you. He rarely talks about insurance in mixed company [grin].

Susan Gordon is the Director of Nonprofit Services at Causes.com. She has worked at Causes since March of 2007 and manages support and relationships with the 20,000 nonprofits using the Causes application on Facebook. Susan has been behind-the-scenes helping many of the most successful fundraising and advocacy campaigns on the platform. She is passionate about helping nonprofits use social media to find supporters, raise money for impactful programs, and create offline change.

Jon Hyman applies his nearly 15 years of experience to provide proactive and cost-effective solutions to solve employers’ workforce problems.

He primarily concentrates his practice in the representation of companies in employment disputes, including litigation with terminated employees and disputes over trade secrets and non-competition agreements. His representation extends beyond the courtroom, into various state and federal administrative agencies. He supplements his employment practice with complex commercial matters, such as fiduciary and shareholder litigation and alcohol franchise disputes.

Complementing his litigation practice, Jon also advises individuals and companies on a wide-range of employment, human relations, and labor-relations issues. Jon serves an “outside in-house counsel” role for businesses that lack an in-house labor & employment attorney. In this role, Jon drafts policies and handbooks, audits HR practices and procedures, and advises companies on day-to-day HR issues such as employee discipline and terminations and workplace investigations. This role also frequently requires Jon’s service as an author and speaker on myriad employment-related issues.

Jon is the author of the nationally recognized Ohio Employer’s Law Blog(www.ohioemployerlawblog.com), which the ABA has commended as one of the top five labor and employment blogs in the country for 2010, and one of the top 100 legal blogs overall. You can also find him commenting on current labor and employment law issues on twitter (@jonhyman), on his Facebook page (http://www.facebook.com/ohio.employer.law.blog), and on LinkedIn (www.linkedin.com/in/jonathanhyman). Using the social media experience he gained as an early-adopter, Jon is the author of the book, Think Before You Click: Strategies for Managing Social Media in the Workplace It is believed to be the first book of its kind.

Jon serves as a frequent source for the local and national media on employment law issues, having been quoted in the Wall Street Journal, National Law Journal, Business Insurance Magazine, Crain’s Cleveland Business, Inside Counsel, and Lawyer’s USA. Jon also writes as a contributing editor to Business Management Daily and is the editor of its HR Specialist Ohio Employment Law Newsletter.

Jon also lends his expertise as a speaker on myriad employment law topics, most recently presenting a half-day seminar on social media and employment law, and other presentations on the ADA, the FMLA, workplace technology, and harassment. Jon also serves on the Employment Law Committee of the Ohio Chamber of Commerce, offering his expertise to the drafting of legislation crucial to Ohio’s businesses.

Super Lawyers named Jon an Ohio Rising Star in the area of Employment Law for 2007, 2009, 2010, and 2011.

Jon is admitted to practice in the State of Ohio, in addition to the United States Court of Appeals for the Sixth Circuit, the United States District Courts for the Northern District of Ohio, Southern District of Ohio, the Northern District of Oklahoma, and Northern District of Illinois, and the United States Bankruptcy Court for the Northern District of Ohio.

Mark joined Constant Contact in 2010 and serves as the General Manager of Social Media. In his role, Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Mark is also responsible for helping shape the education efforts around the effective use of social media marketing for Constant Contact’s more than 450,000 small business, nonprofit and member association customers worldwide.

Prior to joining Constant Contact, Mark was the founder and CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools. After receiving funding from the FacebookFund, the NutshellMail team moved to Silicon Valley. In 2010, NutshellMail joined the Constant Contact team establishing the Walthambased company’s Bay area presence.

Mark is a graduate of the University of Pennsylvania.

Kathryn, Senior Staff Attorney, began working for NAD as a law clerk in May 2005 and joined NAD full time in January 2008. Kathryn reviews national advertising campaigns, analyzes claim substantiation and has successfully resolved disputes relating to the advertising of social media, telecommunications, dietary supplements, and consumer household products. Kathryn has also successfully argued before the National Advertising Review Board. Kathryn often lectures on claim substantiation, the NAD self-regulatory process, and issues surrounding social media advertising.

Kathryn is a graduate of the Smeal College of Business at Pennsylvania State University (B.S., in Marketing) and received her law degree from New York Law School and is a member of the State Bar of New York. As a law student, Kathryn worked as a Legal Fellow for the Federal Communications Commission in Washington D.C., where she worked on the reconfiguration of the 700 MHz and 800 MHz spectrum. In addition, Kathryn served as the Senior Editor of the Media Law & Policy Journal and co-produced a series of television programs with the New York Law Media Center, which covered legal topics such as wiretapping, the First and Fourth Amendment, and technology’s impact on democracy.

As Senior Vice President of Digital, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 15 years, Kavanagh joined Oxygen in 2006. Under her leadership, Oxygen.com has experienced rapid multi-platform growth. Most recently, Kavanagh was added to CableFAX Magazine’s 2011 Hot List and honored in their 2010 Most Powerful Women in Cable issue as one of the Top Women in Cable as well as Cable Technology.

Kavanagh currently oversees Oxygen’s suite of digital assets including Oxygen.com and the wildly successful OxygenLive.com, recently the recipient of a 2010 Media Vanguard Award. OxygenLive is the first two-screen experience in which fans can socialize, interact and react with Oxygen talent during every episode in real time. This socially driven viewing party allows fans to log in using their Facebook or Twitter accounts to join the party at OxygenLive.com or via the app which is available on iOS and Android devices.

Following the launch of OxygenLive.com in 2009, Oxygen brought social TV to the next level launching OxygenLive TV. This experience closed the loop on co-viewing by bringing the real time viewing conversation back the screen. Select superfans were featured on screen accompanied by their avatar and Facebook or Twitter comments.

Kavanagh has brokered high-profile partnerships with innovative digital companies like Shazam, GroupMe, Broadcastr and GetGlue. She has spoken on several social media and strategic relationship panels at Digital Hollywood, Media Summit NY and the 2010 CMO Spotlight Forum, to name a few.

Kavanagh is also responsible for optimizing digital opportunities for advertisers as part of Oxygen’s 360 offerings. These opportunities leverage the power of digital platforms to deliver groundbreaking, high performance campaigns.

Orrie Dinstein is the Chief Privacy Leader at GE Capital, a division of the General Electric Company. He has global responsibility for data protection, and he works closely with the IT and Information Security teams as well as other functions to establish policies, procedures, processes and tools related to data privacy and security and social media related matters. He is also the lead intellectual property lawyer at GE Capital.

Orrie is a frequent speaker on privacy, social media and technology matters and is the author of dozens of articles and book chapters on technology and intellectual property related matters. He received an LL.M. law degree (intellectual property) from New York University School of Law and is a graduate of the Hebrew University of Jerusalem School of Law (LL.B.). He is a member of the New York State Bar, Connecticut State Bar (In-House License) and the Israel Bar and was a cochair of the New York County Lawyer's Association Communications and Entertainment Law Committee from 1999-2001. He is a Certified Information Privacy Professional (CIPP).

Pod’s founder and creative director has been delivering award-winning entertainment and marketing since 1988. Before starting Pod, he was the cofounder and creative director of e-tractions, a Boston-based online promotions company, and vice president/creative director of Gametek where he oversaw the development of numerous best-selling titles for Nintendo, Sega, Sony and Playstation. He has directed branded entertainment productions for clients such as Warner Brothers, History Channel, Atlantic Records, AETN, Biography, Yahoo!, Puma, Sony, and many others. He is the author of Motion Graphics: Design for Television and Film, and Convergence Design for Interactive Television, Broadband and Wireless. He is contributing author to the book Connected Marketing, writing about branded games and entertainment.

Passionate about helping clients create innovative social strategy, Stephanie has been part of the Wildfire Interactive team since September 2010. Prior to joining Wildfire, Stephanie worked at a digital agency developing and implementing social media marketing plans for clients across verticals. At Wildfire, Stephanie is part of the strategic consulting group, which Wildfire leverages to inspire and support their social suite clients. Day in and day out, Stephanie is empowering her clients with social media best practices and insights to help guide their overall strategy and ensure their success on the Wildfire platform. Stephanie received her bachelor's degree from Stanford University in English and Communication.

Wildfire's client list includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire's turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder's Fund.

Carisa's start-up endeavors began in recruitment and marketing, quickly revealing her fervor for scaling organizations. Carisa dove into the online arena via intensive involvement in Careerbuilder.com. At Careerbuilder.com Carisa built several multi-million dollar business units resulting in new profit streams and organizational career paths for the company. As part of Careerbuilder.com’s leadership team, she enjoyed the opportunity to create and drive new market strategies. The Principal of Ingenium Consulting Group, an executive leadership, sales productivity, and business development consulting firm, and the Co-Founder of SoMedios, and current CEO of tMedia Strategies, an emerging media solutions organization, Carisa works with organizations diverse in industry and size. Her clients range from global Fortune 500 companies to Governmental organizations to local boutique firms. Carisa also continues to consult with Careerbuilder.com and Personified, a Careerbuilder.com company. In addition, she is an educating member of the GLG/Bloomberg Consulting Network, consulting with investment firms throughout North America. Leveraging the diverse, hands-on experience gathered through her involvement in executing organizational strategies, Carisa designs and delivers practical and entertaining keynote speeches at company kick-offs, summit meetings, corporate and public conferences, community events and various thought-leadership engagements throughout the United States, Canada and Europe (2011). With relentless energy and an unwavering focus on the business applications of emerging digital technologies, Carisa delivers a fresh perspective and pertinent solutions to her clients and audiences. Her passions are rooted in helping businesses and professionals discover new solutions resulting in bottom line return and individual excitement. Carisa also holds strong affection for transmedia storytelling and digital media entertainment promotions. Carisa says, "Telling a brand’s, person’s or any message through multiple mediums, sharing small amounts of new information in slightly different ways each time, provides an engaging storyline for your audience. Delivering these unique messages in concert with how your audience prefers to digest information, is both an art and a science....one to result in wild productivity”. Carisa holds an Executive MBA from Queens University in Kingston, Ontario. A Masters of Integrated Online Marketing from the University of San Francisco and has recently completed Thunderbird’s Global Management Master’s program.

Terra Spero is the co-founder and CEO of RealTime Marketing Group, a boutique digital media agency that focuses on leveraging social media to amplify businesses’ current marketing and increase revenue. Spero is backed by a team of social media strategists and developers who collectively manage a social reach of 15 Million users on a monthly basis.

Spero’s passion for relationship development and focus on results have been responsible for the firm’s exponential growth, including over 65% revenue growth in 2011. Her experience, coupled with enthusiasm and incredibly successful campaign integrations, has positioned Spero as an industry thought leader. This has resulted in Spero being a featured speaker at both local and national conferences including the Social Media Strategies Summit, the DMA, Florida Association for Women Lawyers as well as collaborating as a Social Media Expert for classes at Florida Atlantic University. She has conducted workshops for many organizations, a few of which include Simmons Bedding, U.S. Bank, Keds, JM Smucker Company, Big Y Foods, the Department of Defense, PayPal, AARP, Wet ‘n Wild Orlando, COSTCO, CVS, and the USGA. Spero was also nominated as a Mobile Woman to Watch and has been featured as a Florida Trendsetter for her work in social media.

Spero’s success in this industry is largely attributed to her passion, dedication and perseverance. Her focus on leadership and team development has resulted in creating an agency that is a unique blend of talent, drive, and outstanding customer service that comes together to produce amazing results. Graduating Cum Laude from Nova Southeastern University and Summa Cum Laude from Barry University, Spero has been in Florida since undergraduate studies and is committed to developing the economy in which she lives. She is extremely active in the South Florida Community, acting as the digital liaison on committee’s for multiple organizations and also donates her time and resources to the following organizations: Creative City Collaborative, Habitat for Humanity, the Delray Chamber of Commerce, Rock The Run, and Hearts for Soles.

Terra is proud of the success that RealTime Marketing Group has achieved and even more proud of her two sons, Zachary and Jackson…who, thanks to their mother’s career, have embarrassing baby videos with over a half million views on YouTube.

Dan Soschin is the Director of Interactive Marketing at American Public University System, a regionally accredited system consisting of two universities: American Military University and American Public University that combined serve more than 90,000 students in an online only learning environment. Dan is responsible for managing the University System’s social media, digital advertising, search, SEO, display advertising, webcasts, blogs and online enrollment marketing.

Dan has developed an analytical and technology-based approach to marketing, merging the science of measurement and behavior analysis with the psychology and collaboration of the creative process. Dan’s unique approach to marketing has generated impressive results through campaigns that are highly measurable and scalable, while at the same time leveraging the benefits of creating brand advocates.

Dan is a graduate of the University of Virginia, where he attended the McIntire School of Commerce with a focus in Management Information Systems. His background is in analytics, business intelligence, lead generation, social media, and marketing technology. Prior to American Public University System, Dan worked in a number of tech startups as well as at the software company, MicroStrategy.

Aparna M. Dave is Senior Counsel in the Houston office of Wells Fargo. She supports the company’s Enterprise Marketing division, and her clients rely on her substantial experience in a wide range of advertising law matters. The division covers brand, social media, sponsorships, marketing promotions and campaigns and related contract matters. Her practice focuses on advising clients on issues including trademark, copyright, sweepstakes and contests, privacy and publicity rights, false advertising and deceptive practices. In addition, she has assisted clients in developing policies and procedures in these areas.

Aparna conducts ongoing client training on social media and intellectual property matters. She is recognized by her colleagues as a leading attorney in social media issues and is regularly asked to speak on a variety of subjects at the intersection of social media and the law.

Aparna previously provided legal support to Wells Fargo’s home equity marketing and customer management teams, advising on various marketing, servicing and consumer protection issues. Prior to joining Wells Fargo, Aparna worked as an associate with McGlinchey Stafford in Houston practicing civil defense litigation. Aparna is a 2002 graduate of South Texas College of Law in Houston and enjoys traveling, watching football and running.

An innovator in business development with over a decade of experience in emerging media marketing and public relations, Summer has driven exposure for businesses diverse in both industry and size. Coupled with a passion for driving consumer affinity and creating interactive buzz in the marketplace, Summer drives her clients’ messages to their target audiences.

As a part of the leadership team at Hi Frequency Marketing, Summer developed unique tactics to drive online and offline brand engagement. In this role she worked with major and independent record labels, consumer product firms, video game manufacturers and major motion-picture studios. Her efforts contributed to media exposure featured on outlets such as CNN News, Inc. Magazine, Brandweek, Billboard, Advertising Age, Adweek, and The Economist. Leveraging this experience, Summer joined Careerbuilder.com as part of a leadership team that created and developed a new multi-million dollar enterprise market for the company. Working with a high-performing sales team and Fortune 500 clients, Summer brought a unique perspective and approach to employment branding and execution that energized recruitment campaigns.

As Director of Marketing at Relish Restaurant Group, Summer pioneered transmedia campaigns that propelled brand awareness for 9 distinguished fine dining brands. Her strategies attracted national notoriety from such restaurant outlets as Zagat, American Farm-to-Table Association and McCormick’s Taste Makers. Summer also served as a board member for Greater Cincinnati Independent Restaurant Association and Farmers’ Fair, and was also a founding member-at-large for Christ Heart Healthy Restaurant Partnership program that placed heart-healthy menu items in local restaurants that were endorsed by Christ Hospital, one of the top cardiac hospitals in the country.

Working closely with corporate executives, diverse media outlets and known personalities throughout her career, Summer consistently delivers creative and effective solutions that meet the demands of today’s fast-paced business environment. She has extensive experience in public relations strategy, key message development, day-to-day media relations, event management and media training.

Terry Golesworthy has spent nearly a decade focusing on the online experience of consumers. Online experience has always been bigger than the company website, from response to email to integration to other channels. It has now grown to include social media.Terry has always worked at the edge of the latest technical revolution. Social media is the latest but certainly not the last evolution. He has worked across many industries but never completely left his original field of expertise - financial services – an industry with special challenges, conditions and regulation.

Andy Levey is the social media manager for Cirque du Soleil Resident Shows Division. Andy oversees all social media strategies for Cirque du Soleil shows in Las Vegas, Los Angeles, New York, and Orlando. Since joining Cirque du Soleil in early 2011, he has worked with hotel and brand partners to help develop social campaigns that have driven awareness, social growth, and revenue. He has also developed real time Twitter coverage of live events such as show premieres; show anniversaries, and red carpet coverage.

Prior to working for Cirque du Soleil, Andy was Director of Relationship Marketing for PURE Management Group and Angel Management Group where he was responsible for creating and developing the social assets of one of the largest nightlife and hospitality groups in Las Vegas. This included developing online promotions, acting as an online concierge, and resolving guest issues all in real time through social media.

He holds a BS in Finance from Tulane University as well as both a MBA and MS of Hospitality from the University of Nevada - Las Vegas.

Shannon manages social media for Blue Cross Blue Shield of Michigan. This includes managing multiple blogs and social profiles, optimizing digital content for search and social sharing, and working with product and development teams to build requirements to optimize conversion and on-site interactivity. Her previous experience includes managing social media for the online division of PEAK6, a privately held financial services company, and creating the first social media strategy for the NHL Detroit Red Wings.

David Jackson, is founder and CEO of Clicktools, the world’s leader in the field of customer insights integrated with CRM. He developed the Excellence in Customer Experience assessment framework and is widely recognized as an expert in the area of customer focused organizations. Much of his time is spent with clients, working with senior managers to design and implement effective feedback measurement and management strategies to build organizations that can continually adapt to meet changing customer needs. Clicktools clients include brands such as American Express, AVG, Dunn & Bradstreet, O2, Pitney Bowes, Procter and Gamble, Royal Bank of Scotland. David is a popular speaker around the world. He has had many articles published, and is the author of several books, including “Dynamic Organizations: The Challenge of Change” and Becoming Dynamic”.

Rob knows how to inspire his team to push the envelope while making sure our clients can sleep at night. His team approach enables Digitas and clients to create powerful, successful solutions together. Rob has nearly 25 years of global marketing experience with B2B companies like American Express, TIAA-CREF, IBM, PwC, Compaq Computer Corporation, and Digital Equipment Corporation.

Prior to joining Digitas, Rob worked at DDB Needham Worldwide in New York City for three years as the vice president management supervisor on global brands such as Exxon Mobil, Michelin, and Digital Equipment Corporation. There, he led teams that built global branding campaigns across multiple channels, including television, print, promotions, and the Web.

He also has 10 years of marketing experience at McCann Erickson Worldwide, leading campaigns for Johnson & Johnson, Lotus Automobiles, Bacardi, Coca-Cola, Sony, and American Express. At McCann, Rob was twice awarded the prestigious “Truth Well Told” award for his outstanding contribution to his clients and their businesses.

Rob is an economics graduate of the University of Connecticut.

Kubs Lalchandani, co-founder of Lalchandani Simon PL, focuses his practice in the areas of cyber and social media law. He counsels clients in various industries including healthcare, technology, finance, law, pharmaceuticals, hospitality, marketing and advertising.

As a successful entrepreneur, counsel for high-tech firms and former international litigator, Lalchandani brings to the practice a wealth of knowledge that enables him to deliver successful outcomes for his clients. He is experienced in trademark, copyright, healthcare and general business law, as well as other legal areas related to the Internet. In addition to his legal practice, Lalchandani is also co-owner and counsel to Derossi Global, a premier Manhattan cocktail bar group.

He established Lalchandani Simon PL to provide clients with high-quality legal counsel, personalized attention and effective representation. His career is marked by an ability to quickly get to the heart of complex matters, a willingness to vigorously pursue cases until they are successfully resolved for his clients, and a concurrent ability to arbitrate and mediate when appropriate – thus saving clients time and expense.

After graduating from Cornell University, Lalchandani served as assistant to the chief financial officer and financial analyst at MicroStrategy, a premier business intelligence software company. Upon graduating cum laude from Cornell Law School, with a specialization in international legal affairs, Lalchandani worked in the commercial litigation departments of the law firms Jones Day and White & Case, where he focused in banking litigation, products liability and international commercial arbitration. Lalchandani also completed a federal district court clerkship for the Honorable Patricia A. Seitz, District Judge, Southern District of Florida. Lalchandani speaks at technology strategy conferences nationwide and is routinely contacted by the news media for his perspectives on cyber law, social media law and emerging legal issues and trends. Lalchandani may be reached at kubs@lalchandanisimon.com.

Dana heads up the Social Media Strategies unit for the NCAA. Five years of working on the NCAA’s public and media relations team helped prepare her for communicating Association messages in the social media space. Aside from coordinating and guiding the social efforts, Dana also helps put a face on the NCAA by explaining issues and answering questions on Twitter as NCAADana. Her entire career has been spent in college sports, including time at the Horizon League, a Division I athletics conference. Dana is a former track and field student-athlete at Indiana University where she earned her bachelor’s degree in sports marketing and management. She also holds a master’s degree in management from Indiana Wesleyan University.

Patrick Albano has led sales and marketing for some of the world's largest and innovative media companies. He is currently Executive Director of Social, Mobile and Product Solution Sales at Yahoo!, leading a team responsible for working with Marketers to deliver solutions across Yahoo!'s most innovative and first-to-market products.

He was previously VP of Global Sales at Citizen Sports, a social sports start up focused on Facebook and Smart Phone applications, acquired by Yahoo! in April 2010. While at Citizen Sports, his team helped define the Social Marketing landscape, selling some of the first large scale, sharable, brand integrations within Facebook and the iPhone platforms.

Prior to Citizen Sports, Patrick was the National Director of Digital Sales at Sports Illustrated, focusing their sales team on digital revenue growth leveraging SI's Internet, mobile, social, VOD and emerging platforms. Under his leadership, the sales team was ranked the #1 Sales Organization in the Online News & Sports category by clients and agencies in the Jack Myers annual survey of Internet Professionals.

An industry veteran since the late 90's, he has also held digital sales leadership positions with About.com, InfoUSA.com, and Medsite.com.

Myles, is the Immediate Past President of the Boston Chapter of the American Marketing Association and Chief Marketing Officer of CommCreative. He is the author of "What Executives Need To Know About Social Networking" Reed Publishing, 2008, and 2009 (2nd edition) and currently ranked #2 in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".

Mr. Bristowe has founded three web design and marketing firms specializing in internet marketing and social media. In 1998, he founded TreeFrog Productions which was purchased in 2003, by Embarc, a mid sized Web development company. He continued to serve as president of Embarc which was acquired in 2007. Myles then founded VividContext, a social media marketing firm, which was acquired in 2008 by CommCreative, a unified marketing agency in Framingham, MA where he serves today as Chief Marketing Officer.

Eric is a director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations.

Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina and a BS in political science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.

More business. Better business. That's the name of the game. And no one understands that game better than Gahlord Dewald. Not a guru, a "rockstar" or a fly-by-night charlatan, Gahlord finds the connective tissue between your web analytics and those clients and customers that you want — the ones that will build your business faster, build it better. From web & online strategy, SEO & measurement of analytics to web design and creation of captivating content, Gahlord will give you the tools you need to elevate your online game and reap benefits for your business.

Bob Heinemann has been specializing in digital and social media marketing for over 10 years. He is currently consulting on digital projects and game development with Pod Design, based near Boston. Before relocating to Boston in 2011, Bob was the VP of Interactive Marketing at EMI Music North America in New York City, where he led marketing initiatives for artists on EMI’s pop, rock and alternative rosters. He joined EMI in 2006 as director of interactive marketing for Virgin Records. Bob has driven interactive marketing efforts for Katy Perry, 30 Seconds to Mars, Lily Allen, Coldplay, The Decemberists, Alice in Chains, and Lenny Kravitz, among others. Prior to EMI, he held several online marketing posts at Atlantic Records, and before that, worked with several pioneering entertainment websites, including SonicNet and Reel.com. He began his career as a journalist, working for outlets such as Vibe and the Boston Phoenix.

Jasmine Trillos-Decarie is the Director of Marketing & Business Development at Foley Hoag LLP. She is an experienced marketing leader with over 15 years of experience in marketing and business development at international AmLaw 100 firms. Jasmine’s expertise includes developing and implementing business development and marketing plans that support the firm’s strategic and financial objectives, as well as the successful leading, motivating, and coaching of cross-functional teams.

Jasmine works to develop and implement the marketing and business development strategies, for the 225 attorney firm, and provides leadership and direction to the Marketing and Business Development Department. Jasmine collaborates with firm leadership, department chairs and individual attorneys to support various marketing opportunities and to reinforce the firm’s visibility.

Prior to joining Foley Hoag, Jasmine spearheaded marketing and business development strategy at two international law firms and was responsible for creating and expanding strategic initiatives. She has also been active with the International Legal Marketing Association Board of Directors and the LMA New England Board of Directors.

After leaving the Navy in 2007, Clay sought to dive into his biggest passion: Computer Technology. At Sonos, he had the chance to not only expand on that passion, but also the opportunity to take part in the Social Media revolution. Over the course of the last two and a half years, he has been involved with and leading some of the latest in customer service interactions through social media outlets such as Google+, Twitter, and Facebook.

At Sonos, he developed from the ground up the entirety of Customer Support Social Media through the @SonosSupport Twitter account. He worked alongside multiple stakeholders within the Marketing team, Customer Service, Product Management, and Executive team in helping to refine the tone of conversation being had.

Through these interactions and his work, his achievements have been blogged about, published, and even featured by the Minister of Technology of Belgium – Vincent Van Quickenborne – as an example for support and communications standards that can be used to better the overall communication between a people and their government.

Dana Lira is Vice President, Business & Legal Affairs for Warner Home Video in Burbank, CA, with responsibility for, among other things, legal review of advertising and promotions, clearance of DVD enhancements, and negotiation of distribution deals. Prior to joining Warner Home Video in 1999, she was a litigation associate at Morrison & Foerster where she worked on a wide range of matters including environmental insurance coverage, professional liability, misuse of trademark and securities fraud. She also sat on the firm-wide pro bono committee and the Los Angeles Office recruitment and hiring committee. From 1993 to 1996, Ms. Lira was a construction litigation associate at Gibbs, Giden, Locher & Acret.

Ms. Lira received her J.D. in 1993 from UCLA and was the Chief Articles Editor for the Federal Communications Law Journal. At UCLA, Ms. Lira received the American Board of Trial Advocacy’s Outstanding Oral Advocacy Award.