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Pre-Summit Workshops

Day One: Wednesday, August 19th, 2015

Please note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event.

7:30am

Pre-Summit Workshop Registration & Breakfast

Workshop A:
Workshop B:

8:00am

Building Your Brand with Live-streaming Apps

Founder
Socially Streaming & Director, Periscope Community Summit/New York Scope Week

10:00am

Morning Break & Refreshments

12:15pm Luncheon for Workshop Attendees

*Lunch is for workshop delegates only

12:15pm

Registration for General Summit Attendees

1:00pm

Welcome and Introduction by Summit Chair

1:15pm

Keynote: Social & Digital Listening: Real-time Marketing

Global Group Director, Digital Communications & Social Media
The Coca-Cola Company

2:00pm

Leveraging Your Fans

Social Media Manager
UPS

2:45pm

Afternoon Networking Break

3:00pm

Panel Discussion: How to Maintain a Strong Brand Identity on All Social Networks

Moderator:
Founder & President
Bloomberg Marketing
Panelists:
Director of Digital Marketing
Napa Auto Parts
CEO & Chief Strategy Officer
blacQube
President
Everywhere Agency
Director of Ecommerce Marketing
Carter's Inc.
B2B

3:45pm

Drive ROI and Optimize Social Campaigns

Senior Social Media Program Manager
Trend Micro

4:30pm

Predictive Content Marketing

CEO & Chief Maven
TrackMaven

5:15pm

Networking and Reception Party with Appetizers and Cocktails!






General Summit

Day Two: Thursday, August 20th, 2015

8:00am

Registration and Continental Breakfast

In this case study keynote presentation, Adam Naide, Social Media Leader & Digital Marketing Executive with Cox Communications will share how Cox maximized social platforms and digital tools to create and implement a successful marketing strategy. Adam will share success in how to utilize social to enhance interactions with customers and fans, where and when they prefer.

8:45am

Keynote: The Impact of Social Media Platforms to Your Brand’s Social and Digital Marketing Success

Social Media Leader & Digital Marketing Executive
Cox Communications

9:30am

Effective Data Analytics: Case Study Southern Company

Director of Digital Media
Southern Company

10:15am

Networking Break & Sponsor Meet & Greet

Track A: Content Creation & Storytelling

10:30am

Leverage Social Listening for Integrated Content Strategy

Director, Digital & Social Media
Arby’s
Track B: Strategy Management and Engagement
Track A: Content Creation & Storytelling

11:15am

Dynamic Storytelling, Distribution, and Data

As a marketer, we used to use the Internet to broadcast content that we expected to be consumed by our audience. Then we were able to have conversations with our audience. Today we are seeking out influencers to have conversations on our behalf.

Influencing marketing continues to gain in popularity because it works. People have always looked to their peers and role models for recommendations and inspiration.

This presentation will demonstrate how you can leverage wide-reaching, influential, and interactive users on social platforms to boost your signal. Sherry will cover case studies of the various ways and reasons to work with social media influencers.

Track B: Strategy Management and Engagement

12:00pm

Networking Luncheon

Track A: Content Creation & Storytelling

1:00pm

Leveraging a Brand Character on Social Media

Divisional Vice President of Marketing Communications
Comcast
MSL Group
Track B: Strategy Management and Engagement

1:45pm

Panel Discussion: The Art of Storytelling: Tips and Tricks for Content Creation & Social Media

Moderator:
President
Everywhere Agency
Panelists:
VP Communications
Georgia Chamber of Commerce
President
BBR Marketing
Divisional Vice President of Marketing Communications
Comcast

3:30pm

Summit Concludes



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