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#HigherEd Snapchat Case Study: How To Use Geofilters On Campus

August 7, 2017, By Kaliko Castille

Here at Social Media Strategies Summit we believe that social media is a necessary piece of any organization’s marketing and/or communication strategy. Whether you are Fortune 500 company, a non-profit organization or a institution of higher education.

In addition to our three annual #SMSSummit events in SF, Chicago and NYC we also put on an event aimed specifically at marketing/communication/admission professionals within the world of higher education.  

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How Casper Created A Cult Following Using Social Media

July 27, 2017, By Kaliko Castille

All photos courtesy of Casper

It almost goes without saying these days that we are living in an era of disruption. From electric vehicles and solar roofs to the sharing economy and driverless cars.

The fascinating thing about disruptive companies is that they can manage to completely upend traditional systems (and generational brands) by refusing to do things the way they’ve always been done. One industry category that has experienced a lot of disruption over the last few years is one you . . . .

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How Gatorade Utilizes Native Social Media Ad Products To Provide Value To Customers

July 21, 2017, By Kaliko Castille


Recently, we published a blog about how paid social is the new normal, and how brands have had to adjust to this reality in order to reach their audience.

Today we are highlighting a case study that was presented by Gatorade at our #SMSSummit event in San Francisco, which focuses on how brands can use native ad products within social . . . .

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Organic Reach Is Dead, Paid Social Is the New Normal

July 12, 2017, By Kaliko Castille

If you didn’t get a chance to come out to the Social Media Strategies Summit in Chicago, you missed out on some amazing speakers! 

One of my favorite presentations came from James Chong, Senior Manager of Social Customer Engagement for the popular shoe company TOM’S.

Chong’s presentation was entitled “Best practices in using Facebook ads to drive sales”, and focused on giving tangible, strategic takeaways for how to best optimize paid ad campaigns on Facebook.

He started . . . .

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Why Empathy Matters To Your Social Care Strategy

July 10, 2017, By Kaliko Castille

When you think about how brands use social media, what comes to mind first?

For some people, it’s marketing...but another important aspect of how brands interact with their customers (and potential customers) has to do with providing customer service through social media.

Have you ever had a bad experience with a product or service, only to immediately jump on social media to blast the brand?

You aren’t alone. At this point, it has become essential for large brands to have a team . . . .

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Social Stories: How to Storytell In The Age Of Snapchat, Instagram & Facebook

July 7, 2017, By Kaliko Castille

Unless you’ve been living under a rock, you have probably heard about a little messaging app called Snapchat.

The first thought most people used to have when they heard about “Snapchat” was that it was a sexting app, because of it’s disappearing message feature. Fast forward a few years, and Snapchat is now one of the largest mainstream social media platforms around with over 160 million daily active users --- according to our partners PopShorts.

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Can VR and Social Media Help Eradicate Poverty?

July 5, 2017, By Kaliko Castille

Chances are you may have never heard of The World Bank Group, but it’s an organization that was originally formed post World War II to help restore war torn Europe.

Since then, it has focused on the mission of alleviating global poverty through economic development projects. 

Bassam Sebti (@bsebti) is the Arab Web and Social Media Editor for The World . . . .

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How Miller Lite Used Social Listening To Drive Sales

June 28, 2017, By Kaliko Castille

If you were a fly on the wall at Social Media Strategies Summit in Chicago, then you probably heard a couple buzzwords that seemed to be on the tip of everyone’s tongue: Social Listening.

According to Sprout:

“Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover . . . .

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​5 Slides That Prove Social Care Helps Your Marketing

June 26, 2017, By Kaliko Castille

James Vetrano, the Social Media Manager for Kraft-Heinz presented at the Social Media Strategies Summit about the importance of brands having a social care strategy.

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Top 5 Ways to Guarantee Brand Safety in Video Influencer Campaigns

June 19, 2017, By Justin Moore

In recent months, some marketers have raised concerns that their ads may be running alongside hateful or inflammatory content on platforms like YouTube.  While opinions vary on how widespread the issue is, several brands including AT&T and Johnson & Johnson temporarily halted their ads until they got straight answers.  YouTube quickly scrambled to . . . .

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