Recently, we published a blog about how paid social is the new normal, and how brands have had to adjust to this reality in order to reach their audience.
If you didn’t get a chance to come out to the Social Media Strategies Summit in Chicago, you missed out on some amazing speakers!
One of my favorite presentations came from James Chong, Senior Manager of Social Customer Engagement for the popular shoe company TOM’S.
Chong’s presentation was entitled “Best practices in using Facebook ads to drive sales”, and focused on giving tangible, strategic takeaways for how to best optimize paid ad campaigns on Facebook.
He started . . . .
When you think about how brands use social media, what comes to mind first?
For some people, it’s marketing...but another important aspect of how brands interact with their customers (and potential customers) has to do with providing customer service through social media.
Have you ever had a bad experience with a product or service, only to immediately jump on social media to blast the brand?
You aren’t alone. At this point, it has become essential for large brands to have a team . . . .
Unless you’ve been living under a rock, you have probably heard about a little messaging app called Snapchat.
The first thought most people used to have when they heard about “Snapchat” was that it was a sexting app, because of it’s disappearing message feature. Fast forward a few years, and Snapchat is now one of the largest mainstream social media platforms around with over 160 million daily active users --- according to our partners PopShorts.
Chances are you may have never heard of The World Bank Group, but it’s an organization that was originally formed post World War II to help restore war torn Europe.
Since then, it has focused on the mission of alleviating global poverty through economic development projects.
If you were a fly on the wall at Social Media Strategies Summit in Chicago, then you probably heard a couple buzzwords that seemed to be on the tip of everyone’s tongue: Social Listening.
According to Sprout:
“Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover . . . .
James Vetrano, the Social Media Manager for Kraft-Heinz presented at the Social Media Strategies Summit about the importance of brands having a social care strategy.
In recent months, some marketers have raised concerns that their ads may be running alongside hateful or inflammatory content on platforms like YouTube. While opinions vary on how widespread the issue is, several brands including AT&T and Johnson & Johnson temporarily halted their ads until they got straight answers. YouTube quickly scrambled to . . . .
As a writer, the creative cup does not always runneth over with awesome blog post ideas. This is especially true if you need to come up with quality ideas on a consistent basis.
Enter the web, plus many marketers struggling with this same issue, and voila! Tons of awesome tools available to help you pack a punch with your next piece. Also, these are free.
1 - . . . .
The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded (SocialMediaToday). What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially millions of watching fans and customers. Um… talk about . . . .