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4 questions with Chris Bowler - How customer-led marketing and data are changing the game

January 13, 2017, By Breanna Jacobs

Chris Bowler, SVP, Social and Content Marketing at Razorfish, helps lead his clients forward in the use of ever-evolving social media and content marketing channels. Chris will be joining us at the upcoming Social Media Strategies Summit in San Francisco, February 7-9, to share how marketers can use Facebook and Twitter audience insights to create personalized ads. He let me pick his brain a bit about how . . . .

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Interview with SMSS speaker Laurel Wilde: Tips for building social from the ground up

January 5, 2017, By Breanna Jacobs

Laurel Wilde, Community & Social Media Manager at Mayfield Robotics, will be joining us at the upcoming Social Media Strategies Summit in San Francisco, February 7-9, to share her experience building on the customer service strategy at her current company. I got to ask her a few questions about what it's like to make a big impact on social with limited resources. 

This is your second role developing social from scratch - first . . . .

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21 free, easy-to-use design tools and resources for marketers

December 16, 2016, By Breanna Jacobs

Is it just me, or is picking out the art to accompany a blog or social media post sometimes more difficult than the writing itself?

Everyone, including me, skims over big chunks of text. Half the battle of a strong post is making sure that you display your (stellar!) content in a way that’s easily digestible and visually appealing.

What’s awesome is the plethora of free design tools out there that are super easy to learn and don’t require much tech-savvy, as is often assumed with learning new software. I’m . . . .

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9 expert tips to make the most out of your conference networking

December 14, 2016, By Audrey Van Vark

You’ve arrived.

There you are, attending a conference and looking to network with some peers and professionals. You don’t know anyone. Where do you start?

Making the most out of a room can be the difference between a successful conference and a dud.

Here are 9 sure-fire ways to get YOU the most out of your attendance.

1) Make a goals list

Knowing exactly what it . . . .

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Top 5 most popular SMSS talks on content you need to listen to

December 9, 2016, By Breanna Jacobs

Not surprisingly, one of the most popular topics that dominated the talks featured at our Social Media Strategies Summits this year was content strategy, creation and marketing. From challenges including resources, quality, brand voice, storytelling and content marketing, we had a number of awesome speakers come in throughout the year to share insights on how marketers, like you, can keep pace with customer demand for entertaining and informative content. I’ve . . . .

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10 top employee advocacy tools to increase brand reach and ROI

October 7, 2016, By Breanna Jacobs

Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer (Edelman). If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees (MSL Group).

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How to untangle social media and customer service

March 15, 2016, By SMSS

More and more companies are using social media for customer service. Undoubtedly it has a lot of perks for customers, what with increased transparency and quick turnaround time. But it has a lot of business perils too. This brings me to a very important question –

Is customer service over social media a good idea?

Short answer: If you have the resources and persistence to handle it, yes.

Long answer: Read on.

Social media has changed the way brands connect with customers. Brands have been successful in taking engagement to the next . . . .

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How virtual reality is revolutionizing marketing

March 15, 2016, By SMSS

On the surface, the hype that tends to surround virtual reality (VR) seems centered around video games. In 2012, a Kickstarter fund for the Oculus Rift met its $250,000 goal in less than 24 hours- largely due to video gamers excited for the advanced headset to reach store shelves as soon as possible.

However, this blanket observation tends to skate over some of the other industries beginning to take advantage of the software. One of the industries utilizing the revolutionary . . . .

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B2B vs. B2C Social Media Marketing: What’s the Difference? [PODCAST]

February 16, 2016, By Bernie Borges

After leading the social media efforts of two nationwide grocery chains, Carlos Gil became Head of Global Social Media at BMC Software, a technology company whose products are used by 82% of the Fortune 500. While the shift from B2C to B2B might have seemed like a major challenge, it turned out not to be.

Carlos discussed the similarities and differences between B2B and B2C social media marketing in a podcast recording, and why his transition from B2C to B2B has gone smoothly.

As it . . . .

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Why consumer distrust necessitates employee advocacy [PODCAST]

January 25, 2016, By Bernie Borges

Who doesn’t check review websites or talk with a friend (or two) before taking a trip or making a major purchase? Does a day go by that someone doesn’t ask on social media, “Who knows a (fill in the blank) that can help me fix this problem?” Every brand should strive to be the answer to that question. It’s no secret that consumers trust friends and third parties more than they trust advertising and brand-produced content. According to Edelman’s Trust Barometer, messages from real people are seven times more likely to engage someone than a message from a brand. Generating positive word of . . . .

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