10 Pinterest Stats Marketers Need To Know

As you plan your brand’s Pinterest strategy for 2014, here are 10 Pinterest Stats to consider:

• 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer) Tweet This Stat

• The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. (RichRelevance) Tweet This Stat

• 70% of Pinteret’s 70 million users are located in the U.S. (SemioCast) Tweet This Stat

• 79% of Pinterest users who pinned, repined or liked were from the U.S. (SearchEngineWatch) Tweet This Stat

• A call-to-action pin description renders 80% increase in engagement (Pinerly) Tweet This Stat

• Pinterest pins with prices get 36% more likes than those without (econsultancy) Tweet This Stat

• 69% of online consumers who visit Pinterest have found an item they have purchased (Bizrate) Tweet This Stat

• 20% of total social referrals to commerce sites come from Pinterest (econsultancy) Tweet This Stat

• 57% of Pinterest users pin, re-pin and interact with food-related content. (Wishpond) Tweet This Stat

• 55% of all mobile devices used for pinning are iPads (Fast Company) Tweet This Stat

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