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10 Pinterest Stats Marketers Need To Know

As you plan your brand’s Pinterest strategy for 2014, here are 10 Pinterest Stats to consider:

• 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer) Tweet This Stat

• The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. (RichRelevance) Tweet This Stat

• 70% of Pinteret’s 70 million users are located in the U.S. (SemioCast) Tweet This Stat

• 79% of Pinterest users who pinned, repined or liked were from the U.S. (SearchEngineWatch) Tweet This Stat

• A call-to-action pin description renders 80% increase in engagement (Pinerly) Tweet This Stat

• Pinterest pins with prices get 36% more likes than those without (econsultancy) Tweet This Stat

• 69% of online consumers who visit Pinterest have found an item they have purchased (Bizrate) Tweet This Stat

• 20% of total social referrals to commerce sites come from Pinterest (econsultancy) Tweet This Stat

• 57% of Pinterest users pin, re-pin and interact with food-related content. (Wishpond) Tweet This Stat

• 55% of all mobile devices used for pinning are iPads (Fast Company) Tweet This Stat

Anna Helhoski
Written by Anna Helhoski

Anna is the Content Manager at GSMI. She writes, edits and manages GSMI’s blogs in addition to overseeing content for events including ebook, infographic and whitepaper production. She additionally distributes content across GSMI’s social media channels including Twitter, Facebook, Pinterest and LinkedIn. Prior to GSMI, Anna was a full-time and freelance reporter in the New York Metropolitan area. She additionally managed online content for an audio production company. Anna graduated summa cum laude with a B.A. in Journalism from SUNY Purchase. She continues to freelance for a variety of publications in her spare time.

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