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5 Key Takeaways from the 2014 Social Media Marketing Industry Report

To offer insight into the social media landscape so far in 2014, Social Media Examiner recently released the 2014 Social Media Marketing Industry Report. The report had some interesting stats and information about the state of social media marketing that are worth taking a look at.

To help you process all the information in the report. Here are five key takeaways from the 2014 Social Media Marketing Industry Report.

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The ability to measure ROI from social media marketing has increased 11%

The goods new is the increase of the ability to measure the ROI of social media marketing has been significant. The downside of this statistic is that while it’s grown 11 percent from last year, the number of marketers reporting an ability to measure ROI from social media is still only at 37 percent.

50% of marketers have seen an improvement in sales

As the social impact on sales has become increasingly more measurable, the important for ROI has grown with it. The news for social media is good as 50 percent of social media marketers reported an increase in sales from their social media efforts — up from 43 percent last year.

Facebook has saturated social media marketing.

Of the marketers that responded to Social Media Examiners’ survey, 94 percent reported utilizing Facebook. That has taken Facebook up from an option to a necessity for social media marketers. Despite nearly every marketer being on Facebook, only 43 percent feel confident that Facebook is working for them, according to the report.

Leads can be increased with just six house of social media marketing a week

According to the report, 66 percent of social media marketers reported an increase in sales leads from as little at six hours per week. This magic number means that even the smallest of firms have the potential to invest time in social media or — if they don’t have time — six hours per week is an easy number to outsource to a freelancer.

85% of marketers have zero plans to use SnapChat.

The messaging app craze has certainly caught attention among marketers and the news media alike, but it’s not realistically in very many marketers’ plans. This, of course, makes sense considering the value only seems to be clear for a few select brands whose audience is active on SnapChat and other messaging apps.

 

Wendy Parish
Written by Wendy Parish

Wendy is a communication consultant and owner of Wendy Parish Consulting. She helps clients get the word out in a variety of mediums. You can find her writing smeared all over the internet at a variety of sites including Marketing Dive, DIY Insanity, and of course her tweets @ParishWendy. Her career has taken her to the U.K. and all over the U.S, but she now resides in Iowa and couldn't be happier.