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9 easy-to-learn, affordable tools for creating video content

Marketers understand the value of video as an integral part of a marketing strategy. The reality is that video is very time consuming, and sometimes intimidating.

On the bright side, there is a big selection of easy-to-learn video editing programs that won’t eat up your marketing budget.

To use these tools, you don’t need any knowledge in video editing, and many have free trials. So it's easy to get started and you can create a few test videos and assess their value before making an investment. Win-win.

1 - Camtasia

Marketers can take advantage of a ton of different features including screen recorder, webcam, voice narration and green screen.  Video effects (animated background, music tracks, icons and motion graphics) are also included in your software download. Camtasia makes it easy to create dynamic, polished videos. The possibilities are endless!

Price: Single user license is $199. No annual fees, one time purchase.

2 - Snagit

Snagit is a great resource for marketers who create how-to videos/visuals and tutorials to communicate with their team. It allows you to capture images and video on desktop and mobile that you can edit with professional-quality markup tools. Also a great option to create images to complement how-to blogs or product demos. 

Price: One time purchase of 49.95.

3 - Adobe Premiere Clip

For marketers who already use Adobe products, Premiere Clip is great for editing on-the-go. Upload videos you’ve recorded on your Android or iOS device, and the app will help you sync your music to the pace of your video with their pacing tool. Upload music from your own library or choose from their selection of royalty free music. Share from the app to your social channels or sync them to your Adobe Creative Cloud to continue editing on your desktop.

4 - Magisto

Magisto is a great tool for marketers who have photo and video assets ready, but don't have the time to edit it all into a polished, final product.

Its an AI-powered video marketing platform. All you have to do is upload your videos and photos, choose a theme and soundtrack, and Magisto will analyze and edit it all for you.

Business pricing is 9.99 a month. They also offer video optimization services for marketers (branding, advertising and content) for 39.99 a month.

5 - Shakr

With this tool, all you have to do is provide the assets. Choose from a selection of video designs, drag and drop in your media clips and edit text captions. Shakr produces the final product for you and sends to you via email. Great for video ads, social media video and product demos.

Pricing: $84/month for unlimited videos.  

6 - Biteable (free)

This is a great tool for marketers who want to produce sharp animated video without investing in custom design. Choose from a their template library and update with your own text, photos, colors and sound. The free version allows you to upload to YouTube.

They also have an upgraded plan at $99 a year. Upload your own footage, download videos directly to your desktop, and no Biteable watermark.

7 - Wevideo



With WeVideo you can edit anywhere - no software installation necessary. Cloud storage is included, so you can access your videos from any device. Easily invite other team members to collaborate on video projects with you.

Pricing: 7.99/month for businesses.

8 - Powtoon

With Powtoon, you can create animated presentations and videos and export to PPT or PDF. It comes complete with a gallery of characters, backgrounds and layouts. Themes cater to different “looks” - whiteboard, corporate, modern edge and more.

Pricing: Pro version is $19 a month.

9 - Legend (free)

This app (for iOS only), is a fun way to create eye-catching animated text for social posts. Upload a background photo from your library, choose from their text animation templates, and style your font and colors. Upload to your social channels from the app.

These options make it clear that any marketer can produce great video while staying mindful of time and budget. What’s your favorite video editing software?

Breanna Jacobs photo

Breanna Jacobs manages GSMI’s conference production team and is the lead for the company’s digital marketing conference portfolio. She produces 8+ conferences per year, working directly with senior level speakers and collaborating with marketing and sales teams to drive event publicity and content marketing initiatives.

She’s researched and launched several new, successful programs from scratch including the UX Strategies Summit, Mobile+Web Developer Conference and the Brand Strategy Conference.

Prior to GSMI, Breanna was an ESL teacher, studied and taught abroad in Spain (Olé!). She graduated with a BA in Global Studies from UC Santa Barbara. She’s a runner, bookworm, and traveler.

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