I’m currently sitting in on one of the Social Media Strategies Summit’s Pre-Conference Workshops, “Leveraging Social Media in a Regulated Environment.”   Led by the energetic ...

Much has been written about the fate of email (and email marketers).  Once the killer app, email has ceded power to corporate messaging systems, Twitter, text messages, and the Facebook ...

Let’s face it:  most of the people running social media do not come from a technology background.  We’re marketers, communicators, writers, editors, designers, artists; we’re ...

Admit it:  we’ve all taken out our aggressions on the airlines, restaurants, cable companies, and cell phone providers by posting something scathing on Facebook. But did you hear ...

As the New Year is off to a rolling start and companies plunge even deeper into social media planning and campaigning, the itchy subject of metrics and ROI will invariably enter the ...

Bring Your A-Game, Work More Closely with Sales, and Make Your Peace with Mobile The Integrated Marketing Summit held in Dallas December 2, 2010, co-presented with the Online Marketing ...

With a price tag of as much as $6 billion, someone has finally taken Groupon seriously. Flashcouponing, crowdsourced bargain purveyor Groupon is finally having the last laugh:  according ...

The B2B marketer or communicator continues to be at a crossroads with social media:  to tweet or not to tweet? Not often thought of as early adopters of bleeding-edge communications ...