1- Enter a term in Google search.  For illustration, I’ll use the term “social media.” Type in the search term and hit enter.

2- Scroll down the left side of the page. On the left side of the page under “All Results” you’ll see “Wonder wheel.”

3- Click on Wonder wheel. A circle with “social media” will appear with spokes leading to other variations.  These are among eight that I received:  social media blog, social media optimization and social media websites. In the right hand column you will see a list of searches with the term.  Trusty Wikipedia appeared with its definition of social media, further down was a link to the social media news and business strategies blog, and then a simple “what is social media?”  Social media as a topic is simply too broad so I decided to do a deeper dive.

4- Click on one of the variations. I clicked on the “new media” spoke and up came eight new variations including “new media strategist.” Now I was getting somewhere.  A lot of people would like to know what these people do, and I think I’d like to write about that.  The searches on the right included “Who Isn’t a New Media Strategist?” I also discovered there is a New Media Professionals Association where I’m sure I can get a lot of good information.

It’s as simple as that.  Let Google come up the ideas and basic research for you.  Then you can start writing.