Video and images have their own platforms – from Pinterest to YouTube – if you’re not recruiting with these tools you’re missing out.  Believe it or not, using video saves you time and money.  Once the initial investment is made, the time and cost will decrease with subsequent campaigns.  Qualified content garners more leads and candidate interactions because it can be reused, repurposed and upcycled.

Through Pinterest boards, employee testimonials, “day in the life” scenarios, webisodes, postisodes and infographics – employers across the globe are able to share their employees’ powerful stories and experiences through visual imagery as a recruitment and employer branding tool.

At the Social Recruiting Strategies Conference this July 23-25^th in Chicago, Casey Sixt will showcase how organizations are using visual content to engage and connect with employees and applicants, as well as feature a few tips on cultivating a great sound bite and a compelling board on Pinterest.

Kasey Sixt has been an innovative leader in the recruitment, retention and employee communications realm for the past twenty years. She has produced a multitude of award-winning multimedia recruitment campaigns, interactive projects, photo shoots and videos across a multitude of industries. She also worked in the trenches of the Hollywood/independent film industry and has worked on a multitude of short and feature film projects. Her understanding of the constantly changing social surfaces and hands-on knowledge of content curation has made her a sought-after producer, speaker and employer branding pro.

Join us this July for the Social Recruiting Strategies Conference. #SRSC is a leading Social Recruiting Conference, with case studies. It gathers leading Employers, HR and Recruitment Industry professionals, to passionately discuss and practically demonstrate the impact of Social Media in Talent Acquisition Strategies and Employer Branding.  Early Bird discounts available through Friday, May 10^th.  Reserve your spot today!

The SEC’s report of investigation provides clarity after an inquiry by the Division of Enforcement into a post by Netflix CEO Reed Hastings on his personal Facebook page stating that Netflix’s monthly online viewing had exceeded one billion hours for the first time. The Facebook post by Hastings caused the company’s stock price to fluctuate.  Neither Hastings nor Netflix had previously used his Facebook page to announce company metrics, and they had never before taken steps to alert investors that Hastings’ personal Facebook page might be used as a medium for communicating information about Netflix.

Recognizing that there has been market uncertainty about the application of Regulation FD to social media, the SEC issued the report of investigation pursuant to Section 21(a) of the Securities Exchange Act of 1934.

Regulation FD requires companies to distribute material information in a manner reasonably designed to get that information out to the general public broadly and non-exclusively. It is intended to ensure that all investors have the ability to gain access to material information at the same time.

In it’s release this week, the Securities and Exchange Commission confirms that Regulation FD applies to social media and other emerging means of communication used by public companies the same way it applies to company websites.

However, the report of investigation explains that although every case must be evaluated on its own facts, disclosure of material, nonpublic information on the personal social media site of an individual corporate officer — without advance notice to investors that the site may be used for this purpose — is unlikely to qualify as an acceptable method of disclosure under the securities laws.

Want more information on social media regulations and policies?  Join us in Chicago April 23-24th for Social Media Strategies Summit Chicago.

Umang Shah (@umang_shah) is the Director of Social Strategy for Walmart, where he is responsible for leveraging technology to help protect, manage, and improve the Company’s reputation. Prior to this, he led Social Media efforts for Microsoft, focused on Small and Medium Businesses. Umang has had a diverse technology-driven marketing career, including launching innovative Customer Marketing programs for Xerox, BEA Systems, and VMware and founding Cubed Consulting, which provided integrated marketing services to startups and emerging businesses.

Next month, he’ll be delivering the keynote address at SMSS Chicago and discussing how reputation management has now become a defining feature for many companies, both online and offline.  He will share how Walmart has built better social media strategies with reputation management top of mind. Summit attendees will learn how Umang utilized a more analytical and data-driven approach to build smarter strategies.

Now in its fourth year with successful events throughout the US and in the UK, SMSS aims to educate social media professionals on emerging strategies, the latest social tools, and insights from successful social media marketing campaigns.

Tickets are now on sale for the Chicago summit. Delegates may register before March 15, 2013 to receive $200 early bird discount. Group discounts are available.

Now in its fourth year with successful events throughout the US and in the UK, SMSS aims to educate social media professionals on emerging strategies, the latest social tools, and insights from successful social media marketing campaigns.

Jonathan Stringfield, Manager, Measurement Solutions at Facebook will be speaking on “Measurement in the Connected World: A Case Study of Facebook.” Based out of Chicago, Jonathan’s work at Facebook includes constructing empirically rigorous solutions for tying online interactions with real-world outcomes.  At SMSS Chicago this April, he will discuss how to effectively measure critical business impacts on Facebook.

Tickets are now on sale! Delegates may register before March 15, 2013 to receive $200 early bird discount. Group discounts are available.

The power of LinkedIn lies in the ability to leverage the networks of your company, colleagues, employees and their connections to find the best talent. With 161 million professional profiles and more than 2 million company pages, LinkedIn is the biggest social media destination for professional networking. Developing a community of qualified individuals who follow your company and engage with your employees on LinkedIn is essential to recruiting candidates.

Thousands of companies are usingLinkedIn Career Pages as a powerful way to showcase their brand and become an employer of choice. When candidates are more engaged, more connected with companies, and better able to find their dream jobs, everybody wins. The goal is to design a page that’s simple and laser-focused on capturing candidates’ attention as soon as they hit the page. This past fall, LinkedIn upgraded the Career Pages design to make it easier for companies to show off your company’s unique employer brand via a larger banner image and tagline, focus on personalized jobs and content modules to allow sharing of videos, testimonials, text content and more.

Taking part in LinkedIn group discussions and sharing interesting content, as well as current openings, will bring a new audience back to your company page and eventually to your career or jobs site. You can also promote your openings on relevant industry groups to get your jobs in front of the right candidates.

For some examples, check out these company pages: American Express, Unilever and GSMI.

Social Media Strategies Summit (SMSS) – Chicago is excited to present its newest additions to the speaker line-up: Ed Brill from IBM, Liz Brown Bullock from Dell, and Shani Higgins from Technorati.

The Global Strategic Management Institute (GSMI) is excited to announce that the Social Media Strategies Summit, Chicago will be returning to Chicago this April 23 and 24^th at the Hard Rock Hotel. About to begin it’s fourth year with successful events throughout the US and in the UK, SMSS aims to educate social media professionals on emerging strategies, the latest social tools, and insights from successful social media marketing campaigns.

SMSS – Chicago is excited to announce new speakers just recently added to the speaker line-up!

Liz Brown Bullock, Director of Social Media and Community at Dell will be presenting on the “Internal Collaboration” track about creating brand and employment ambassadors through social media channels.

In her current role, Liz focuses on embedding social media within the organization, activating customer-connected employees and operationalizing Dell’s social enterprise.  Liz is also a senior leader within Dell’s central social media team focused on strategy, governance, best practices, measurement and training.  Liz founded and manages Dell’s social media training and certification program (SMaC University) to activate employees to engage online on behalf of Dell.

Ed Brill, Director of Product Management at IBM Social Solutions and Author of Opting In, will be sharing an IBM case study in the Internal Collaboration Track on how organizations can become more successful by becoming a social business. Ed will outline the process of becoming a social business, through organizational commitment, cultural change, the right tools and a strategy for engagement.

As Director for Social Business with IBM, Ed has succeeded in elevating IBM’s expertise and reputation in brand and product management. He has constantly innovated in both marketplace strategy and product execution. Committed to understanding the global marketplace, Ed has visited IBM customers in over forty countries, and is a frequent speaker at IBM and industry events worldwide.

Shani Higgins, CEO of Technorati will be delivering the closing keynote on April 24^th on “The 2013 Digital Outlook – The Point of Connection: How Brands are Activating Consumers at the Points of Greatest Influence.”  In this session, Technorati Media will present key actionable learnings from their 2013 Digital Influence Report, an in depth multi-target survey examining the relationships between brands, consumers, and influencers across various social technologies and platforms.

Under Shani’s leadership, Technorati Media’s network was launched in June of 2008 and has since become the largest social media advertising network, with more than 3,000 sites and a US reach of 183 million. Shani was a driving force behind the Technorati Media acquisition of SV Moms in 2010 and BlogCritics in 2008, and directed the development of the Technorati Media Exchange– the first private exchange for brand-safe independent and socially engaging publishers– launched in April 2011.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available. For the full agenda and to register, visit: Social Media Strategies Summit Chicago 2013

Lars Schmidt, Senior Director of Talent Acquisition and Innovation at NPR will share how NPR’s social recruiting strategy was built, implemented and evolved. First, with the implementation of @nprjobs and later with #NPRlife, Lars will discuss the success of starting small and scaling a successful social campaign to build an employment brand and recruit the best talent. NPR is well known in broadcast but emerging as a digital organization. Learn how Lars utilized social to recruit talent against other organizations and employers like Google. Reaching over 10,000 Twitter followers in its first year, Lars will discuss how @nprjobs has shapped the social recruiting strategy of NPR and how other platforms like instagram, YouTube, Tumblr and others have helped replace job boards and save resources. Finally, Lars will discuss the value of involving your employees in your social strategy.

Lars Schmidt is the Senior Director of Talent Acquisition & Innovation at NPR where he is responsible for providing leadership and advocacy for talent acquisition strategies that align with NPR’s strategic mission and core values. Prior to NPR, Lars was the VP, Human Resources with Ticketmaster where he spent over seven years leading global talent initiatives. He previously held recruiting roles with a technical recruiting firm and several technology startups in Los Angeles.

Lars has over 14 years of recruiting and human resources experience across a broad range of industries including technology, entertainment, web, media, non-profit, eCommerce and consulting. He’s a fierce HR advocate with a strong track record in leveraging innovative talent tactics to drive proactive recruiting strategies. He’s also a blogger and speaker on AmplifyTalent.com where he writes about talent and recruiting trends, social media, leadership, recruiting tools and technology. You can follow him on Twitter at @ThisIsLars.

SRSC San Francisco gathers the best and brightest speakers in the recruiting industry to present best practices and featured corporate case studies.

The conference will offer one full day of workshops and two conference days with multiple case studies and interactive learning sessions, plus ample networking opportunities.  To view the full agenda, visit: http://socialrecruitingstrategies.com/san-francisco-2013/agenda.html

Groupon provides daily deals on the stuff to do, eat, see and buy in more than 500 markets in 44 countries. It has offices across North America, Europe, Latin America, Asia and other parts of the world. After its founding in 2008 by Andrew Mason, the company experienced astonishing growth as it came to dominate the world of daily deals. In 2011, investors clamored for shares of the newly public company, which was valued as high as $20 billion.

Dustin Carper, Groupon’s Employment Brand Strategist will be speaking at SRSC San Francisco this January.  Justin will share lessons learned from Groupon’s implementation of their social recruiting strategy – a one-man show. First, with no budget at all, utilizing Twitter, Facebook pages and LinkedIn, how Groupon has had success with PPC ad campaigns, and their people blog – to show candidates what it’s really like to work at Groupon. Dustin will discuss analytics and lessons learned in employment branding strategies, the role of talent communities, and review analytics of those efforts utilized. He’ll share case study information to maximize recruiting efforts.

SRSC San Francisco gathers the best and brightest speakers in the recruiting industry to present best practices and featured corporate case studies including Fidelity Investments, UPS, Groupon, Marriott Hotels, Sodexo, and NPR. 

The conference will offer one full day of workshops and two conference days with multiple case studies and interactive learning sessions, plus ample networking opportunities.  To view the full agenda, visit: http://socialrecruitingstrategies.com/san-francisco-2013/agenda.html  To register, please visit http://www.socialrecruitingstrategies.com/ or call at 888.409.4418.

Facebook is a giant network, so it is important to carve out your own company space. Most large firms have active company pages on Facebook, as do many smaller companies.

If a company already has a page, its main challenge is finding a balance between marketing outreach and recruiting. Some companies have a separate careers page (i.e. Verizon Wireless and Accenture). Having a dedicated careers tab on your company page makes it easy for candidates to find your open positions. Candidates who “like” your page will easily see what jobs are open at your company and can apply without ever leaving Facebook. When your page’s jobs tab is seamlessly linked to your core recruiting platform with applicant tracking, you get your open jobs in front of all visitors on your page.

The purpose of your Facebook Page should be to give job seekers a taste of the workplace culture. If you regularly share industry-related content and prompt discussions, your company information will stay fresh in the minds of your Facebook fans. By making engagement easier, you are likely to encourage more quality candidates to show interest.

As they say, content is king.  Your standard issue job posting text isn’t going to work here. Your company page must have compelling content that goes beyond the bare minimums of describing jobs and culture.  Make sure your visitors feel like they received a benefit.

Building traffic on Facebook is key. First, you have to build it, but “they” won’t just come.  You need to take it a step further and connect.  Whether someone is referred to your page from a Facebook ad or they saw a friend liked your job posting, you have to actively develop those relationships to increase those connections. Involving employees and friends of employees helps build exposure – as long as there is real content to share.

To learn more about how to effectively implement a Facebook social recruiting strategy, join us at #SRSC.  The conference will offer one full day of workshops and two conference days with multiple case studies and interactive learning sessions, plus ample networking opportunities.  To view the full agenda, visit: http://socialrecruitingstrategies.com/san-francisco-2013/agenda.html

Mobile is a growing area of opportunity for companies to also engage job seekers either using text messaging, mobile apps, or mobile-enabled websites that help make reading and surfing a company’s careers page easier for those who are heavy mobile users.

Figures show that people are increasingly accessing the web via their mobile phones, making this platform a huge target for companies looking to add to their talent base. Even those companies who don’t plan to integrate a dedicated mobile app within their recruitment strategy today should ensure they are capable of supporting the platform in the future.

Join Craig Fisher this January in San Francisco where he will discuss “Mobile Recruiting & ROI”.

Craig Fisher helps people and businesses find things, and get found; new customers, top talent, better jobs, and larger audiences. He is VP of Ajax Workforce Marketing the 1st Linkedin Certified training company in North America. He also is owner and co-founder of SocialMediaTalent.com.

He does speaking and training for groups of all sizes, all over the world, including sales teams, recruiting teams, and professional organizations on Social Media and mobile strategy. Craig offers great recruiting, career, and business tips for “social animals” in his blog, www.fishdogs.com, and through his widely followed Twitter profile at http://twitter.com/fishdogs. He is a regular contributor to technology and career forums and radio shows. His articles have been published internationally and featured in HR magazines, industry newsletters, and well-known career web sites.

Check out the full SRSC San Francisco agenda at www.SocialRecruitingStrategies.com!