Ten Tips for Managing Summer Interns in Social Media
Do you think your company is ahead of the curve? Maybe you have social media policies in place. Perhaps you have training sessions twice a year to review social media do’s an don’ts ...
Lessons Learned from a Social Media Specialist’s Firing
In June, the Lehigh Valley Economic Development Center (LVEDC) in Pennsylvania fired a social media “specialist” after she posted the following Tweet: “We start summer hours today. ...
Fearless Marketing: Five Steps to Launching a Social Media Presence
Last week, I spoke at the GSMI Social Media Legal Risks and Strategies Summit on “Protecting Your Brand in Social Media” and “Prize Promotions in Social Media and Mobile Marketing.” ...
GSMI Mobile Marketing Strategies Summit: Sandwiched by FTC Enforcement and Class Action Litigatio
Last week, I spoke at the GSMI Mobile Marketing Strategies Summit in San Francisco on running mobile promotions. The Summit’s timing was impeccable. Before the Summit, the FTC announced ...
FIVE COMMON LEGAL ERRORS IN INTERNET AND SOCIAL MEDIA MARKETING
I have met a surprising number of experienced business people who do not budget for legal advice. Here are five common legal mistakes in Internet and social media marketing that can ...
FTC Text Message Spam Case: A Cautionary Tale for Mobile Marketers
The FTC is serious about enforcing the opt-in requirement for mobile marketing. On February 23, 2011, the FTC asked a federal court to shut down a text message spammer and freeze the ...
Paying for Playing the Wrong Tune: FTC Enforces Endorsement/Testimonial Guides Against Guitar Education Publisher
A recent FTC enforcement activity shows that the FTC is serious about its Testimonial and Endorsement Guidelines.
On March 15, 2011, the FTC announced that it had settled its complaint ...
Prize Promotions Near Top of FTC Consumer Complaint List. Do Marketers Know the Law?
On March 8, 2011, the FTC released its list of Top Consumer Complaints areas for 2010. In 4th place out of ten, the category of “Prizes, Sweepstakes, and Lotteries” had 64,085 complaints, ...
Loyalty Programs: Points, Codes, and Gift Cards—OH MY!
As Dorothy Marketer and her team skip down the Yellow Brick Road, they gaze longingly towards the gleaming, green Emerald City in the distance, filled with loyal customers and financial ...
And the Oscar Goes To….Marketers with a Clear Vision
Were you as bored by this year’s Oscar presentations as I was? James Franco and Ann Hathaway were supposed to provide a young and hip version of the Oscar brand. I’m not sure that ...
