If you haven’t read part 1 to this article yet, start there as it will provide a good foundation to this piece.   Building Efficiency and Scale You will never be able to ...

Your customers will join your customer service team, produce content for you, answer other customers’ questions, and give you the best ideas for new products if you let them; if you ...

Using social media to tell more people about a bad product won’t help your bottom line. You have to fix your product first. Below are two examples and some takeaways.   The Restaurant ...

Social media is beginning to make its next evolution by shifting from platforms like Facebook to social enabled websites.  There are many challenges faced when trying to do this, but ...

The vast majority of businesses are on social media channels, but many do not have a mature presence and are therefore not seeing much return on that investment. Here I’ll break down ...

Online video is in its’ infancy and is about to become a much more important tool in the marketing mix tool kit for businesses. If you haven’t read Part 1 to this article, read ...

Online video is on the verge of becoming much bigger than it already is today giving marketers more reason to build it into their strategies now. As to be expected, technology to produce, ...

Many companies want to be on social media and social networking outside their organization, but rarely internally where it can help them come up with new product ideas, new solutions ...

I’ve been traveling in Southeast Asia for the last couple months, and it is clear that the social web is on the verge of transforming the way business is run and the way life ...

Iran has made the biggest move to regulate the internet of any country today by announcing plans to shut it down entirely in their country and replace it with a highly regulated intranet. ...