Ten Things You Should Never Do in Social Media
When you’re operating within the realm of social media, there are certain rules – both spoken and unspoken – that everyone must follow. As a marketing professional, ...
What Can We Learn from the Amy’s Baking Company Facebook Meltdown?
It all started when Amy’s Baking Company Boutique and Bistro was featured on Gordon Ramsay’s Kitchen Nightmares. For those of you unfamiliar with the show, it’s a ...
Ten More Top-Notch Tactics for YouTube
For many marketers, YouTube is still relatively unknown ground. They’re simply uncertain how to approach or address it; they know the potential is there for brand empowerment, ...
Nine General Purpose Social Media Marketing Tools You Need to Use
Regardless of how skilled an advertiser happens to be, their efforts can always be enriched through the use of the right application or platform. Marketing tools can simplify your ...
The Ten Characteristics of a Working Facebook Ad
Although Facebook is all about conversation, you’re going to eventually run an ad spot or two if you’re looking to get yourself established. After all, ads are generally ...
Why You Should Probably Avoid Traditional YouTube Ads
Today, I’d like to talk to you folks about YouTube. Specifically, I’d like to talk about YouTube ads – you know, those things that play at the beginning of YouTube ...
Ten Things You Should Know About Instagram
Instagram may well be one of the most popular image-sharing networks in the world. Though its 100 million active profiles statistic somewhat pales in comparison to Facebook’s ...
Why Social Media Conferences are Inherently Valuable
If you’re looking to establish yourself in the world of social media (or even if you’re already established), and you’ve never at least considered attending a conference, ...
Effective Branding in the Information Age: What The Music Industry Can Teach Us About Social Media
Today, I’d like to talk about something known as the Information Age. This is a buzzword that I’m certain the vast majority of you have heard this mentioned at one time ...
Ten Competencies Every Information Professional Needs To Go Social
It’s a brave, frightening new world out there. Even though social media’s been around for several years, there are still plenty of people who have no idea what to do with ...
