Although Facebook is all about conversation, you’re going to eventually run an ad spot or two if you’re looking to get yourself established. After all, ads are generally ...

Instagram may well be one of the most popular image-sharing networks in the world. Though its 100 million active profiles statistic somewhat pales in comparison to Facebook’s ...

I’ve been drilling home the fact that we’re living in a new era of content creation and consumption for quite a while now. It’s abundantly clear to anyone who cares ...

Social gaming is big business. After all, There are a great many reasons why you’d want to develop a social game. Although profit is chief among them (if your title catches on, ...

As most of my regular readers (if indeed I have any) well know, I’m not in marketing – though I’ve certainly considered trying to find my way into the field. I’ve ...

I’ve spoken about Reddit before, and I still maintain that it’s a severely underrated platform where marketing is concerned – and incredibly powerful for those marketers ...

Since we’ve established a running theme of looking back to 2012, we might as well take one last peek into the past before heading full-bore into the future. Today, we’re ...

As is often the custom around this time; everyone’s already making plans – and predictions – for 2013. As we’ve already discussed, the social web is becoming ...

A New Year is upon us, folks. With that in mind, I’d like to dedicate today’s post to a look into the future. What can you expect from the coming year? How will the landscape ...

As I’m sure most of you are well aware, the game has changed. Over the past decade or so, we’ve been watching the realization of a slow revolution in consumerism not seen ...