It all started when Amy’s Baking Company Boutique and Bistro was featured on Gordon Ramsay’s Kitchen Nightmares. For those of you unfamiliar with the show, it’s a ...

By now, all marketers are at least aware of the value that Twitter holds in the industry. Using Twitter alone is a mistake if you want to maximize the platform’s potential for your ...

With the excitement of the Social Media Strategies Summit kicking off next week in Chicago, let’s review some of the social media basics and help you prepare to identify a few ...

Every social network has its strengths. Today, we’re going to be speaking about the strong points of Twitter – and how those can be leveraged for your organization (along ...

In spite of its massive potential, Twitter marketing has proven to be a tough nut to crack for many businesses. Though the basics are easy enough to master, concocting a winning promotional ...

At least 90% of recruiters are already using social media to find, source and connect with talented candidates. The audience for Twitter is vast and engaged, with 500 million Twitter ...

Getting started on any social network is a rather daunting task – particularly if you’re trying to market a brand. After all, social marketing is a completely different ...

Francene Taylor, Director of Resourcing for the AMER region of IHG will be presenting “IHG + TMJ = ROI: A Case Study of InterContinental Hotels Group and TweetMyJobs” with ...

Social media has profoundly changed the way political campaigns are run.  During the 2012 Presidential election, there were a record-breaking 31.7 million tweets, with 65,106 TPM ...

When many of you first read the title I’d say it is safe to say 50% of the words are stirring up some question marks. You may be wondering, “Social Media? That is only Facebook ...