I am very excited to be producing the Social Media Strategies Summit in London this upcoming October 25-27. We have an amazing line-up of speakers, interactive workshops and case studies. The opening keynote for this event will be Trevor Johnson who leads Facebook’s Marketing Development.
Having joined Facebook in April 2008, Trevor leads Facebook’s Market Development function for Emerging Markets. As part of the Emerging Markets leadership team he works closely with key internal stakeholders across the business, supporting local and regional Sales teams by being the key resource and lead for the team on sales planning and development, industry and market insights, trade marketing and thought leadership. Trevor is an integral strategic partner to Facebook’s customer marketing and sales teams and is an expert in the Facebook value proposition and products with an emphasis on how solutions can meet marketer needs. Prior to this, Trevor held a series of Marketing and Strategy roles at AOL in Europe, where he gained vital digital marketing experience and left as the Head of Insights, EU. Before joining AOL Trevor worked at Ernst and Young, as Business and Strategy Analyst.
Johnson will be presenting Social by Design at the Social Media Strategies Summit in London. In this session, Trevor will share stories about the many ways in which businesses are being creatively transformed through Facebook. He will share trends Facebook is seeing with consumers in the social web and what ingredients make business social by design. And finally, Trevor will discuss what tools marketer are using to leverage the power of social.