Today marks the release of the GSMI’s white paper report I wrote for them on the state of social media: Social Media Trends: How Advanced Organizations
Achieve Success – The demand for tangible results and a strategic perspective increases while results become achievable with proper planning. The report includes survey data, interviews and in-depth analysis from 163 social media managers and their organizations, and analysis of trends from 2011. All combined it represents one of the most comprehensive analysis of current social media trends now available.
To check out the full report read it online here: Social Media Trends by David F. Giannetto.
The report is broken down into three sections based upon the characteristics most common to organizations just beginning their social media initiative, those more advanced and those most advanced. I chose this breakdown because it will allow readers to not only determine where they stand in comparison, but also create a rough plan of things they can focus on doing to move their initiative ahead. Even with a report of this type, where it is more intended to provide information than direction, I believe it is still important to help organizations move ahead, get better, improve their initiatives. That’s the real goal.
A few of the noteworthy discoveries include…
- There is very little oversight of those working on social media. This doesn’t give them the freedom to create content, but it does give them the freedom to personalize their content, along with the “personality” of their social media program.
- If you’re in-charge of a new social media initiative and it become successful this means you (typically an analyst within these types of organizations) can have a greater impact upon the marketing message of an organizations that the entire marketing department or any other single person in the organization… but check the report to see what happens to you then…
- Having a hard time getting traction for your initiative inside the organization beyond just the typical marketing messages? Check out the report to see which departments become most influential first (sneak peek… customer service is first) and how social media analysts are finding success. Unfortunately it isn’t a very efficient approach…
Check out all the findings and my top 7 recommendation.
See you in Vegas!