With Global Strategic Management Institute’s Mobile Marketing Strategies Summit in San Francisco just a few months away, we are thrilled about our growing speaker line-up, with case studies from brands such as The Wall Street Journal, Home Shopping Network, HP, MapQuest, and more.
We are very excited to announce that Iryna Newman, Mobile Marketing Manager at Groupon, will be kickstarting our third summit day with a keynote presentation – a fireside chat with Mark Evans, Managing Director of Converge Labs. Iryna will be presenting on “The Future of Hyperlocal Marketing: Right Time, Right Place, Right Deal.”
Groupon is the pioneer in reinventing the ecommerce industry by being at the intersection of local, mobile, social and commerce. Over the last several years many of us have engaged with Groupon as marketers and consumers and witnessed the devolution, revolution and evolution of how deals are marketed, socialized, delivered and engaged with across multiple industries.
As the new deal industry matures and iterates marketers are looking for best practices on how to deliver deals to their audiences, and it’s all about having the right deal at the right place at the right time, in other words, welcome to hyperlocal marketing.
Iryna Newman, Mobile Marketing Manager at Groupon, leads the development of comprehensive marketing strategy for mobile user acquisitio n and engagement in Groupon’s Palo Alto office. She, along with the department she oversees, identifies and executes co-marketing initiatives with key mobile platforms and partners, works with the analytics team to quantify values and measure ROI, and defines the framework for hyper-local targeting and deal distribution.
Before joining Groupon, Iryna guided the creation and growth of the WAP (mobile to mobile) channel at SendMe, Inc., a leading mobile entertainment provider. There, she was focused on driving growth, maximizing ROI, managing mobile CPM partnerships and amplifying SEO initiatives.
Iryna Graduated Magna Cum Laude from Oregon State University with a BA in Business Administration, and also conducted graduate work in Environmental Policy at the Monterey Institute on International Studies.