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Is Spokeo a Threat to Internet Privacy?

Information-sharing website Spokeo has recently come under fire for allegedly providing detailed personal information on people. According to this FoxNews article, Spokeo “purports to know your income, religion, spouse’s name, credit status and the number of people in your household. It even offers a satellite shot of your house, complete with an estimated value.” Does this sound like the type of information you’re okay with sharing publicly? I’m not okay with it. So I went to Spokeo to see which of my personal details were accessible.


A search on my first and last name revealed six profiles that included addresses. One profile listed my former residence and another listed my current residence. When I clicked on the profile with my current address, a pop-up appeared with a menu of personal data options. For a fee, I could gain access to a “full report.”

I signed up for a 3-month account at $4.95 per month and gained access to the following details about me:

  • Basic information: ethnicity, age, gender
  • Complete home address with street and satellite views
  • The number of occupants in my home (inaccurate)
  • An average demographic profile of my neighborhood
  • A search of my personal email address resulted in nothing, but my business email address revealed:
  • Basic employer information
  • Blog articles I’ve authored
  • Social networks I belong to
  • Several photos (nothing embarrassing)
  • A search of my primary phone number revealed:
  • My median income
  • If available (not in my case!), Spokeo also provides the following::
  • Economic and wealth levels
  • Relationship status
  • Home value
  • Religion

I did not see a field for credit scores, as mentioned in the FoxNews article.

All in all, aside from the availability of my home address and estimated income, the information on me wasn’t too plentiful. No cause for alarm here.

While the existence of sites like Spokeo are annoying — even disturbing — they are not operating illegally, according to this TechCrunch article.
So meanwhile, how can  you maximize your online privacy?
- Remove your information from Spokeo by clicking here.
- Subscribe to an identity protection service such as Experian or Equifax.
Have you  had a negative experience with personal data sites like Spokeo? Please share your story.

Baochi Nguyen
Baochi Nguyen heads up the social strategy at RingCentral, the #1 cloud-based phone system for businesses. At RingCentral, Baochi oversees social media, community management, content strategy, and social CRM. Previous to RingCentral, Baochi led the social strategy at Boingo Wireless, where her work earned recognition from Mashable, Entrepreneur Magazine, and various book publications. As a communicator and technophile, Baochi aims to convey technology’s uses and benefits in ways that are easily accessible and understood by everyday consumers and business users. Baochi holds Bachelor and Master’s degrees from Stanford University, CA.

  • http://prieteniimei.info/pg/blog/henriettedax/read/224251/there-is-something-simply-satisfying-about-going-on-costa-rica-vacations Elicia Alstad

    And now people are “outraged” about the latest leak that lists sites important to US security – many of which are US military installations abroad – accusing America of trying to take over the world. Ignoring the fact that many of this “influence” is a remnant of our entry into World War II (69 years ago today actually).

  • http://planyournextlasvegasvacation.wetpaint.com/ Lemuel Encarnacion

    That’s what important. What I now hope for the Egyptian people is that Mubarak will step down or at least does right by the people for his last months in power (I know I’m hoping for ALOT.)

  • http://www.myspace.com/stuartguthriemusic Stuart Guthrie

    Great article Baochi – thanks for sharing. It certainly is scary when one thinks about all the information pertaining to our lives that’s floating around on the web.

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