Welcome to our 2nd Summit Day! We had some exceptional presentations yesterday and we’re very excited to have another full day of exciting speakers.
We’re getting today started with our opening keynote by Jason Seiden, Co-Founder of Ajax Social Media, presenting on “Beyond Social: Where the Social Media Revolution Goes Next.”
Jason argues that we are migrating from organizations being “dictatorships” to “democratic businesses”: from the boss being the Wizard of Oz to your boss named David. We are migrating away from basic customer service being the first and last thing the company could do for you. This is part of the social media revolution — but Jason warns that armed with all this new information you’ve learned at Social Media Strategies Summit, you still will need to be ready to meet resistance back at your company or organization.
Check out below 5 key takeaways from Jason’s presentation:
1 – The Profersonal Revolution
Jason encourages you to let your personality and personal interests shine through on your online profile and not be afraid to build relationships this way. The future of social media is letting professional and personal styles blend — the Profersonal Revolution.
2 – Return of the Neighborhood
We often remark that in the city, people live right next to each other but do not even know who their neighbors are. However, with social media, we are using new tools to create new neighborhoods, whether they be geographic or based on common social interests.
3 – Make Privacy Unnecessary
Jason points out that people are extremely scared of the privacy issues that arise with the forward movement of social media. However, make this privacy issue unnecessary: be smart about the information you share, what you say, and who your content is being shared with.
4 – Be More Honest
The time between you telling a lie and when the truth is found out is shrinking, and at an extremely fast rate. Be aware of the capabilities of social media, especially in regards to how quickly word can spread.
5 – The Romance is Gone
Provisional relationships are gone – no longer are the days when you learn information about a person through getting to know them personally. People now can research you on Facebook and see your pictures, Twitter to see what you’re talking about, and LinkedIn to see your professional history; social media is the baring of the soul. The romance and the mystery of beginning new personal and professional relationships is gone.
Resistance to social media is not about the new technology but rather about the future looking so different from the past. But don’t be afraid, take the leap!
Photography by Kate Bauer.