I’ve been writing Top Ten Tuesday posts for almost two years now! In 2011 I shared several of my favorite Top Ten Posts but it’s been some time now since I’ve done a Top Ten Top Ten post so here it goes:
Many people focus on what they should be doing in order to have a successful social presence. While doing the right things is extremely important one must also avoid those nasty social media pitfalls that can stop your social media marketing in it’s track. In this Top Ten I share 10 pitfalls every organization should avoid in social media marketing.
2- Integrate Loyalty into Social & Mobile
It’s clear social media and has become a powerful tool for marketing. Combining social media with traditional marketing methods, such as loyalty, can enhance any social or mobile strategy! Look at Yelp, Foursquare and Facebook Places for just a few exciting examples of how integrating loyalty into mobile and social can yield exciting results. In this Top Ten Post I share my top five favorite ways to integrate loyalty programs into social and mobile marketing followed by the top five pitfalls to avoid.
3- Social Media Tips for Businesses
Social media can be very overwhelming! There are countless social platforms, millions of people engaging on them and an enormous amount of content to create and curate. In an effort to help businesses better navigate social media I wrote a Top Ten Post providing my top ten social media tips for businesses.
4- Tips before Measuring Social Media ROI
Measuring return on investment (ROI) is necessary but also difficult and time consuming. In this Top Ten Tuesday post I wrote about starting from square one to understand what you are doing, why you are doing it and what expectations your organization has. I share ten things every organization should do before asking the question, “what is the ROI”.
5- Create a Killer Social Media Policy
One of the most popular topics at our Social Media Strategies Summits is “How to Craft the right Social Media Policy”. While there is no one simple answer there are some simple tips and tricks that can help ensure your organization’s policy hits the mark. This post shares my 10 top tips for crafting a killer social media policy.
6- Social Media Crisis Management Tips
Social Media is a fantastic tool for building brand loyalty, awareness and of course engaging with customers. But social media can also be an extremely useful tool for handling all sorts of crisis. This post shares my top ten tips for handling a crisis via social media.
7- Ten Simple Facebook Tips
Facebook is still the number one social platform and so it’s important to continue to stay abreast of all the innovative ways to benefit from having a presence there. That’s why Ten Simple Facebook Tips makes onto my Top Ten favorite Top Tens.
8- Ten Simple Pinterest Tips
It’s not often that a new, easy to use and populated social platform comes around! Pinterest has been peeking my interest for a while now and I believe it’s going to become even more popular with businesses over the next 12 months. If you’re looking for ways to utilize Pinterest check out these ten simple tips.
9- EdgeRank Secrets to Master
Although I just recently wrote this Top Ten post I felt it needed to be on this Top Ten list. Understanding and taking advantage of Edgerank is key to having success on Facebook. I always say, you can have the best idea, most exciting product and competitive price but if no one knows about it you will likely fail. Edgerank is what dictates what is seen and what is now. Check out this top ten article to get a handle on how the navigate and manipulate edgerank so that your Facebook posts are seen by more people.
10- Mistakes to Avoid When Scheduling Social Messages
This top ten is an oldie but a goodie! There will come a time when scheduling social messages (Tweets, Posts etc…) will become necessary. When you this time comes be sure to avoid these common mistakes!
To learn more social media tips, tricks and secrets consider attending one of GSMI’s Social Media Strategies Summits: