GSMI‘s Mobile Marketing Strategies Summit in San Francisco is two months away! The summit includes four tracks: B2B, B2C, Integrating Mobile Social and Local for an Optimized Strategy, and a new track: Leveraging m-Commerce, Mobile Payments, and Loyalty Programs. As the mobile industry in 2012 is booming more than ever before, we are really looking forward to some amazing new content and sharing the newest mobile marketing developments.
We are very excited to announce that Brandon Berger, Chief Digital Officer, Worldwide of Ogilvy & Mather, will be presenting on our Business-to-Business track. In this Ogilvy & Mather case study titled “Making the B2B Mobile Marketing Connection”, Brandon will give attendees an extensive peek into Ogilvy & Mather’s transformation of the B2B mobile marketing space through providing richer and real-time mobile experiences for business executives. Brandon will also reveal some of the mobile insights that Ogilvy discovered and what was behind their program’s success.
Brandon is the Chief Digital Officer for Ogilvy & Mather, where he is responsible for leading the global digital resources across the network. Brandon joined Ogilvy after working for three years at holding company MDC Partners where he was Vice President of Digital Innovation. At MDC, he was responsible for digital investments, acquisitions and partnerships for the network. He also provided strategic leadership for digital strategy for MDC’s agencies including Crispin Porter + Bogusky and others.
In addition to his most recent position with MDC Partners, Brandon has worked at such well-known agencies as McCann- Erickson/MRM, Leagas Delaney, McCann-Erickson/Anderson & Lambke, as well as Ogilvy where he worked from 2004-2007. In 2000, he founded his own company, WideRay Corp./Qwikker, a leader in location-based content distribution for mobile devices.
In his role at Ogilvy, Brandon teams with the leaders of Ogilvy’s global digital practices, which span all the company’s operating companies. He is responsible both for offer development and for bringing the offer to clients.
Outside of Ogilvy, Brandon serves as an advisor and board member to multiple venture funds, digital media and technology companies. He is also one of the founders of Boulder Digital Works.
Secure your seat today for the Mobile Marketing Strategies Summit — Register by April 6th and save $200! Contact Michael Roche at email@example.com. Download our updated brochure here, just released this week.