We’ve all likely had something stolen from us at some point in our lives. Whether it was a toy in school, a misplaced wallet at a store, maybe even your girlfriend or boyfriend… the point is if it’s happened to you, you probably weren’t happy about it. Hopefully you realized you didn’t like the feeling and vowed never to steal from others. You don’t have to physically take a personal item from someone for it to be considered stealing; internet content counts too.
The Original is Always Better:
When managing a website, Facebook, Twitter, Blog or YouTube account, it’s important to create your own content as much as possible. Nobody wants to follow a copycat brand; it’s unappealing and lacks a strong voice. This has become increasingly common on Twitter. Brands hyperactively click the “Retweet” button, and in the process abuse a valuable feature. It is important to create an intricate and rich fabric of conversation. This should include a solid base of original content while outside information is woven throughout.
Although it is important to create an original voice, image, and content, sometimes it’s hard to take your eyes off other brands’ campaigns. Break it down. Discover what is truly appealing and see how it can apply to your brand. Just about anything can be tweaked and custom made to suit a specific brand. There is always a backbone to be found, which can be built upon using your own content.
There are incredible amounts of information available on the Internet, making it temptingly easy to click the copy button and send it on over to a Facebook page, Twitter account, or blog. Resist the urge to snatch everything in sight and take the time to come up with original information that can be proudly posted. Your brand can outshine the competition; all it takes is an original idea. Remember, everyone is experimenting with these marketing strategies, so don’t be afraid to hop on the bandwagon and don’t be worried if you stumble along the way.
Interested in learning more RealTime Rules about social media marketing? Terra Spero will be running two interactive workshops at the upcoming Social Media Strategies Summit in Boston September 20-22