We’re gearing up for the Social Media Strategies Summit – Boston this upcoming September 20-22 and are very excited to announce Marcus Nelson, Salesforce Director of Social Media, will be presenting on the B2B track. Nelson will present, Twitter for Business: Cultivating Communities & Maximizing Engagement
Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Social Media for salesforce.com. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion.
Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin.
Nelson’s presentation will discuss how B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
Secure your seat today by visiting the Social Media Strategies Summit website or email Michael Roche at firstname.lastname@example.org and of course you can call him directly with any questions at 888.409.4418 x4. Register before August 12 and take advantage of our great early bird special or send the whole team and get a group discount!