Socialflow, Real-time Analytics and Suggestion engine for Social Media, has just raised 7 million in Series A. Top tier investors include; AOL Capital, Softbank and SV Angel. Socialflow is another start-up that has spawned from NYC incubator, Betaworks. Other known Social Tools within Betaworks include Tweetdeck, Groupme (SWSX 2011 Fame), and Summize (acquired by Twitter).
According to their most recent blog post, Socialflow is closely aligned with Twitter through a formal partnership. Obviously it’s great news for start-ups like Socialflow that Twitter understands the value of partnerships. The partner world for Twitter represents an incredible opportunity to strengthen their ecosystem and generate revenue from third parties, specifically enterprise partners or start-ups that are focused on solving enterprise problems. Socialflow does this by monitoring social information, e.g., Twitter, Facebook, and via their proprietary recommendation engine predicts what tweet information has the most potential to create interaction. For large-scale publishers, big brands or anyone looking to increase interaction, increase engagement rates and potentially remove human guesswork, Socialflow could be the solution. We will report more on Social flow in our upcoming Social Media Tools Review.