It all started when Amy’s Baking Company Boutique and Bistro was featured on Gordon Ramsay’s Kitchen Nightmares. For those of you unfamiliar with the show, it’s a ...

If you are like most social media managers in the industry today, you are managing multiple accounts whether it be a Facebook, Twitter, and Pinterest for one brand or Twitter accounts ...

There is no denying in the world of marketing that Facebook is the place to be. With an estimated 750 million unique visitors a month, it’s no wonder every marketer is scrambling ...

Although Facebook is all about conversation, you’re going to eventually run an ad spot or two if you’re looking to get yourself established. After all, ads are generally ...

This week the Securities and Exchange Commission (SEC) reports that companies may make corporate announcements via social media outlets like Facebook, Twitter, and LinkedIn in compliance ...

I’ve said this on many occasions before (and I’m far from the only one): you are not how many likes you get. The number of people who like your Facebook page – and ...

It seems like a natural step in any social media campaign: if you’re trying to promote your product, why not pull a few celebrities to your cause in order to get yourself a bit ...

Following my recent post, Recruiting with Different Platforms, Part 1: Twitter, Part 2 focuses on Facebook.  This is where a lot of talent spends time. Not only does Facebook have ...

Your customers will join your customer service team, produce content for you, answer other customers’ questions, and give you the best ideas for new products if you let them; if you ...

One of the most exciting things that has evolved as a result of social media interactions is the superfan.  Baochi Nguyen, Director of Social Strategy at RingCentral, spoke yesterday ...