Google+ has lived a controversial existence since it came onto the scene. Many in the marketing industry have been waiting to dive in until the new social network until it had proved ...

It seems like a natural step in any social media campaign: if you’re trying to promote your product, why not pull a few celebrities to your cause in order to get yourself a bit ...

By now you are all aware of the iPhone 5 release. It has been about a month (I believe) so all the good, the bad, and the buggy are exposed like a…[fill in blank at your own discretion]. ...

Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model ...

Can’t get enough of Pinterest? You are not alone. The photo/idea/inspiration board site is now the No. 3 top social network in the United States, according to a Experian Hitwise study. ...

Once again it was a busy, profitable, and innovative week for the tech community. Here’s a recap of the stories that captivated us this week. Firstly, Businessweek reports Facebook ...

According to a recent SHRM survey, only 18 percent of companies have used social media to screen job candidates. Most employers are still fearful of the legal risks of screening candidates, ...

Curating is a really hot buzzword in the world of social media at the moment. Content is king but there is so much content out there, that people who can sift through it and offer ...

GSMI is very excited to announce a new bi-weekly column dedicated to interviewing the top thought leaders in social and mobile marketing.  Every other Thursday Mike McGrail will share ...

Findability is an important part of making a website successful. As you might think, the name simple refers to how easy it is to find your content online. But the simple definition ...