There is no denying in the world of marketing that Facebook is the place to be. With an estimated 750 million unique visitors a month, it’s no wonder every marketer is scrambling ...

Last week, everybody was on the edge of their seats watching the 2013 Superbowl. It was a nail-biting affair for fans of American Football; an excuse for drunken rowdiness for everybody ...

The times, they are a-changin’. With the advent of new media such as social networks, smartphones, and the Internet in general, older methods and models of advertising aren’t ...

Eventually, even if you do things right, your brand is likely to suffer a crisis of some kind. Law of averages, and all that. Chances are; it won’t even be your fault.  A poorly ...

Online video is on the verge of becoming much bigger than it already is today giving marketers more reason to build it into their strategies now. As to be expected, technology to produce, ...

I believe entertaining customers with commercials is a huge, mostly untapped opportunity for brands to capture both attention and trust (read part 1 to this article first). Brands can ...

I’ve seen a few pages post variations of the following and I would like to assure you that it is not true. “Facebook is now requiring page owners to pay to have their status ...

There has been a lot of chatter around the new social platform, Pinterest. As an emerging platform there is a lot of excitement and speculation as to how this social channel will benefit ...

By now everyone has at least heard of Pinterest. It’s the fastest growing social platform and has become an extremely popular channel for brands of all shapes and sizes: Pinterest ...

I write a lot about mainstream social channels like Facebook and Twitter but there are thousands of social platforms and some are gaining traction quickly. One such social platform ...