Over the course of two days at last week’s Social Media Strategies Summit, New York, I had the opportunity to listen to presentations from top brands across various industries about ...

Having a blog (and you really really should, but that’s a whole other article) is the staple of an online presence. It’s the one place where you can say exactly what you ...

Instagram is one of the most popular social networks, especially among younger users, but many brands haven’t quite mastered how to leverage the mobile image network to their ...

While you are building your own social media strategy, don’t forget that on those very social networks you are cruising are some of the best experts in the field. They wouldn’t ...

Global Strategic Management Institute (GSMI) is excited to announce that the Social Media Strategies Summit (SMSS) will be coming back to London for a third consecutive year. SMSS London ...

Certainly by now most of you have seen, or at least heard of, Dove’s Real Beauty Sketches video. It would be hard to miss considering is it the most viral of all time gathering ...

The advent of social media analytics and algorithms forced digital marketers to step up their games. The marketing scene is full of innovative, sophisticated, and sometimes overwhelming, ...

Facebook finally caught up to Twitter by launching the Tick – that is, the blue check mark that verifies account authenticity. Originally created by Twitter to proactively protect ...

Google Hangouts, a video chatroom included with the search giant’s social network Google+, gives individuals a place to hang out without having to be in the same geographic location. ...

Since it’s launch in January, the Twitter Vine app has exploded in popularity. Brands, of course, have jumped on the Vine train as another way to spread their message and interact ...