The Mobile Marketing Strategies Summit is just a few short months away! The staff here at GSMI has work diligently to provide a stellar speaker line-up to provide attendees with up-to-date content and exciting case studies from leading brands. Make sure to check out our recently updated website, and keep tabs on our agenda and speaker list!
GSMI is very excited to announce that Tim Ware, Director Mobile Sales from The Wall Street Journal is going to be presenting a case study on the Business-to-Consumer track: “How The Wall Street Journal is Harnessing Mobile Media”, giving attendees the inside scoop on how WSJ’s mobile efforts are changing their reader demographic.
Check out some session details below:
Consumer goods advertisers should consider The Wall Street Journal’s mobile products deliver a younger, more engaged audience, who have substantial purchasing power and higher consumption habits by virtue of how and where they are experience their news and information.
WSJ’s Mobile products significantly enhance consumption of its world class content driving deeper and more frequent engagement of its content due to innovative and aggressive publishing pursuits across Smartphone and Tablet platforms. WSJ has maintained and increased the availability of its content through its mobile products as consumption continues to migrate through mobile devices. Preliminary information suggests that WSJ’s mobile content attracts a wealthier and younger segment of its traditional readership and is poised to grow its audience base as younger demographic segments are introduced to its vast mobile content offerings and circulation efforts can be more effectively tailored to meet growing demand for The Wall Street Journal’s through mobile products.
This mobile strategy is preserving and transforming readership of this 122 year old publication into an even stronger and more relevant global news publication as it embarks on its 3rd century of existence, attracting younger, wealthier and more powerful professionals who will continue to shift their media consumption towards mobile devices.
Tim has worked in digital sales capacities for 15 years and the electronic media business for 20. Tim is the first dedicated mobile sales executive employed by Dow Jones tasked with driving mobile ad revenue across the The Wall Street Journal Digital Network’s suite of mobile products. Those responsibilities are inclusive of Tablet and Smartphone apps and mobile web audiences across the Dow Jones franchise of publications and spectrum of devices. Tim additionally leads the ad sales efforts for WSJ Live, The Wall Street Journal’s cutting edge video application which showcases live and on-demand news clips geared toward audiences that are consuming greater amount of video inventory through tablets and smart devices.
Previous to joining The Wall Street Journal, Tim worked for top sports and entertainment brands such as ESPN, NFL, NHL and WWE as well as internet start-ups, InterZine Productions and Yardbarker. At Starwave / ESPN he was intimately involved in developing its digital advertising business within the organizations array of multimedia offerings having served multiple roles within the organizations evolving advertising business. At WWE, he was able to secure first beer partnership in WWE’s 40-year old existence, which utilized social media and custom video integration across client’s brand assets; including television integrations and licensing of intellectual property. Throughout his career he has worked across a diverse degree of digital display advertising arenas including: Mobile, Social Media and Video. Prior to jumping into the digital media space, Tim worked at Media buying shops; McCann-Erickson and Saatchi & Saatchi where he purchased sports sponsorships, broadcast and local television advertising.
Our next early bird is coming up – Register by April 6th to save $200! To secure your seat contact Michael Roche at firstname.lastname@example.org.