When it comes to game day noshing, Wendy’s fast food restaurant is probably not the first thing you think about grabbing to share with your crew. Now with a new social media campaign, which ties into the NCAA Basketball Champions and the March Madness frenzy with their boneless chicken wings, Wendy’s hopes to be the go-to restaurant before watching your team battle it out on the court.
For their Facebook campaign, the popular chain is randomly giving away $50 Wendy’s gift certificates to one hundred users who use Wendy’s network to organize viewing parties through their wall.There is no limit to how many times a user can enter the contest.
They have also fired up a Twitter contest campaign, giving out three $50 Wendy’s gift certificates a day to participants who come up with cleaver answers or endings to a series of phrases. In order to be eligible tweets much have the hashtag #WendysTweet2Compete at the end of their entry.
Other promotional tie-ins include a downloadable $1-off coupon on Wendy’s website and Facebook page good toward their three types of chicken wings.
The company hopes this boast in marketing and exposure will make people think about going to Wendy’s for party appetizers and food. They currently have approximately 777,000 Facebook fans and 3,300 plus followers on Twitter with the numbers continuing to climb.
March Madness is the second most lucrative televised sporting event, coming in second only to the Super Bowl. Advertisers pay more for advertising than they do for college football, the NBA champions and other major sporting events, according to an article on marketingcharts.com.
The article goes on to say that advertisers spend approximately $545 million during the 19-day series.
Are you into March Madness? Does your brand see it as a golden marketing opportunity? Do you think Facebook and Twitter campaigns are effective ways to advertise products during special events such as the NCAA Championship? Let me know what you think.