By now you’ve probably heard of Facebook’s solution to the frustration of access mobile applications, Single Sign-on. Countless blogs, news outlets and social networks have written about Mark Zuckerbergs newest contribution.
Last week I wrote about how Single Sign-on is improving user experience. But, what brands are actually taking advantage of Facebook’s contribution and how?
Zynga Texas Poker was the first ever internationally localized game. Now it’s one of the first to use Single Sign-on. Justin Cinicolo, general manager at Zynga said “Zynga is making a debut on Android platform, Zynga Poker. We want to make our games available everywhere and anywhere and…make user experiences as simple and painless as possible.”
How will Single Sign-on change Zynga’s popular Texas Hold’em experience for users? Now, rather than signing out of one application then going through several steps to sign into Zynga’s Poker, the process will require only a few taps for registration and then the games begin.
Watch Zynga’s presentation to see for yourself:
Vice President and general manager of Groupon, Mihir Shah, presented at Facebook’s Mobile event last week. Mihir demonstrated how easy and fast it is to login and access Groupon deals with one click.
Facebook tells us that single sign-on makes the use of mobile apps more engaging because now the experience is more social. Now, it is easy to bring friends with you using single sign-on wherever you go.