Finding and Cultivating Brand Advocates


The emergence of social media has made the role of customers in shaping brand perception more powerful than ever before. In this session, we’ll explore how marketers can identify and leverage their most engaged and loyal fans to drive ROI. We’ll explore the strategies used by brands like MTV, ModCloth and American Eagle to maximize the influence of their fans and customers.

What you’ll learn:

  • How brands are building Super Fan communities to engage and empower their customers and fans
  • How “social profile” data can help you identify your most active, influential and loyal fans
  • Tips for activating your brand advocates to share branded content and make recommendations to friends
  • Strategies for using social data about your fans to create targeted offers and campaigns across all channels, improving marketing performance and driving sales
    • The emergence of social media has made the role of customers in shaping brand perception more powerful than ever before. In this session, we’ll explore how marketers can identify and leverage their most engaged and loyal fans to drive ROI. We’ll explore the strategies used by brands like MTV, ModCloth and American Eagle to maximize the influence of their fans and customers.

    What you’ll learn:

  • How brands are building Super Fan communities to engage and empower their customers and fans
  • How “social profile” data can help you identify your most active, influential and loyal fans
  • Tips for activating your brand advocates to share branded content and make recommendations to friends
  • Strategies for using social data about your fans to create targeted offers and campaigns across all channels, improving marketing performance and driving sales

    • Session Presented By:

    Mark Cooper
    Co-founder/CMO
    Offerpop
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