Turning Big Data into Information and Action – Understanding, Integrating and Incorporating Your Social and Marketing Analytics


Today’s marketer is faced with too much data. From traditional programs (radio, tv, print, direct, OOH), to online / interactive (website, SEO, SEM, email, display), and now including social media platforms, techniques, and new metrics that are still being developed and are themselves evolving. We are being asked to justify all of our programs, but how do we truly understand how what we are doing is really driving our business? Or even that we are looking at the right metrics that truly reflect what is happening? Or begin to think about how we integrate all of this data to tell the narrative that each level of our organizations is looking for?

In this presentation we will discuss what the real problems are, what some of the truly important metrics are, how to dig to find the real story of what is going on, and then creating aframework for reporting that is actually useful for your organization.
Today’s marketer is faced with too much data. From traditional programs (radio, tv, print, direct, OOH), to online / interactive (website, SEO, SEM, email, display), and now including social media platforms, techniques, and new metrics that are still being developed and are themselves evolving. We are being asked to justify all of our programs, but how do we truly understand how what we are doing is really driving our business? Or even that we are looking at the right metrics that truly reflect what is happening? Or begin to think about how we integrate all of this data to tell the narrative that each level of our organizations is looking for?

In this presentation we will discuss what the real problems are, what some of the truly important metrics are, how to dig to find the real story of what is going on, and then creating aframework for reporting that is actually useful for your organization.

Session Presented By:

Murray Izenwasser
Strategy Practice Lead
Biztegra