Speakers


Jeffrey W. Hayzlett
Best-selling Author, Business Change Agent & Marketing Expert
JEFFREY HAYZLETT is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business.

Jeffrey is an esteemed business and marketing expert, appearing frequently on programs like Fox Business News, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Steve Fisher
Managing Director
Appsolve
Steve is a creative and award-winning marketer offering 16 years experience in digital strategy, product marketing, and experience design. He has contributed to the growth of businesses such as American Airlines, Coca-Cola, Starwood, Sybase, Citibank, Wells Fargo, Visa, Federated Power, IKON and Network Solutions. Steve is currently Managing Director of Appsolve, an Experience Design and Marketing Monetization Agency. His book “Work Free: A guide to navigating and thriving in the New Work Order” with co-author Ja-Nae’ Duane, is due out in the fall of 2012.

Steve has had leadership roles at agencies such as d50 Media and SapientNitro while at Saipent. He was founder and CEO of Slipstream Aviation Software, an online travel marketplace sold in 2008 to JIT Airline Resources. Steve was co-creator and producer of Browncoats: Redemption, a crowdsourced feature-length sequel to Joss Whedon’s sci-fi feature film Serenity which raised $125K for charity.

His hobbies include flying airplanes and landing them successfully, fly fishing in still waters, playing music for those who will listen and taking interesting pictures of anything that will stand still.

Kaelin Zawilinski
Digital Editorial Manager
Better Homes and Gardens
Kaelin is the digital editorial manager for Better Homes and Gardens and oversees the day-to-day strategy on BHG.com. She has a keen understanding of how to tailor content for specific audiences, a skill she had honed in her previous role as a digital editor at Parents.com. Recently, she led the BHG.com redesign in 2011 which gave BHG a modernized look, making it easier for users to navigate thus increasing key metrics. Kaelin currently works on all areas of BHG’s digital development from apps and tools to social media. She spearheaded efforts to launch Better Homes and Gardens Pinterest page (pinterest.com/bhg). With over 126,000+ followers (and quickly growing) BHG has been highlighted as one of the top brands on Pinterest sharing beautiful and inspiring photos that have graced the pages of the magazine for years.

Jessica Gioglio
PR and Social Media Manager
Dunkin' Donuts
Jessica Gioglio is the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy and social engagement campaigns on the company’s Facebook page and @DunkinDonuts Twitter account. In January 2011, Jessica launched the company’s first-ever blog, “Behind the Beans,” which is dedicated into highlighting what’s brewin’ at Dunkin’ Donuts.

Prior to joining Dunkin' Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast. An avid writer and photographer, Jessica is the founder and editor-in-chief of The SavvyBostonian, a local lifestyle blog covering Boston events, restaurants, and more.

Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations.


Amanda Nelson
Manager of Content
Salesforce Marketing Cloud
Amanda Nelson is Manager of Content for Salesforce Marketing Cloud. She has been in advertising for over eight years for full service and interactive advertising agencies in New York and Connecticut. Amanda has worked on a number of brands including JetBlue, Atlantic Records and Twinings Tea. She has awards from the Advertising Club of Connecticut, New England Direct Marketing Association, the Publicity Club of New England and the American Banker Association. Her focus is social media and her current role involves curating and creating content for Salesforce Marketing Cloud. She is also a blogger and avid writer.

Katie Richman
Social Media
ESPN W
Katie is a Director of Social Media Strategy for ESPN Digital Media, and she is part of the startup team building ESPN’s new espnW women’s sports business from the inside up. Before espnW, Katie held roles in ESPN’s live Event Production department, with 2 years in X Games and Winter X Games production management. The travel was nice. Katie started her career in 2001 at MTV Networks Brand Creative. She went on to Oxygen Media in the startup days and had some crazy reality TV stints with Fabio.

Daniel Maloney
CEO and Co-Founder
PinLeague
Danny Maloney (@danielpmaloney) is an internet entrepreneur who has spent his career building consumer internet businesses that connect consumers to each other and to brands more effectively. Currently, Danny is CEO and Co-Founder of PinLeague.com, the world’s leading Pinterest Marketing Platform, helping brands build a highly targeted engaged presence on today's hottest social network.

Previously, Danny lead the New Initiatives team at YouTube and Google Maps/ Local Search, rebuilt AOL’s Video business from #13 to #2 in US online video and co-Founded BridesView.com, an online community that enables engaged couples to style and plan their dream wedding through real wedding photography.

Danny is an alumnus of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied Sciences.

Kristin Kovner
Vice President of Marketing Strategy
AOL
Kristin Kovner is the VP of Marketing Strategy at AOL, where she manages the AOL and AOL Advertising brands and sets and executes the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget and the Huffington Post.

Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.

Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.

Chris Dion
Coordinator of Social Media Strategies
NCAA
Chris Dion is a Coordinator of Social Media Strategies at the NCAA. Aside from managing several NCAA social communities, he develops engaging content with the intent to grow the social media audience and general understanding of the NCAA. Chris’ passion for problem solving, analytics and creative design contribute to the NCAA’s approach to developing and evaluating initiatives used to communicate with a broad range of audiences.

Prior to joining the NCAA, Chris established and maintained customer service excellence through social initiatives with Big Y Foods Inc.

Mark Schmulen
General Manager, Social Media
Constant Contact, Inc.
Mark joined Constant Contact in 2010 and serves as the General Manager of Social Media. In his role, Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Mark is also responsible for helping shape the education efforts around the effective use of social media marketing for Constant Contact’s more than 450,000 small business, nonprofit and member association customers worldwide.

Prior to joining Constant Contact, Mark was the founder and CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools. After receiving funding from the FacebookFund, the NutshellMail team moved to Silicon Valley. In 2010, NutshellMail joined the Constant Contact team establishing the Walthambased company’s Bay area presence.

Mark is a graduate of the University of Pennsylvania.

Glenn Selig
Founder
PRNewsChannel
Glenn Selig created PR NewsChannel, a global press release newswire, in 2007, to offer affordable, effective press release distribution along with unparalleled customer support. Today his company writes and/or distributes press releases for companies worldwide and is partnered with The Associated Press, Google, Yahoo! and top content syndicators in the United States. Glenn is recognized for his innovative methods of using social media and SEO to boost visibility of press releases.

Murray Izenwasser
Strategy Practice Lead
Biztegra
With more than 20 years experience, Murray Izenwasser has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands. Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business. Currently recognized as a top Interactive Social Media strategist, Murray has been invited to be a featured speaker at a variety of events and industry forums. His entertaining yet thoughtful presentation style distills esoteric ideas into actionable insights. He was recently named as one of the five Social Media Masters by Social Media Club International. Murray’s pragmatic approach not only comes through in his presentations but also in his work as Strategy Practice Lead for Biztegra, an interactive and social media strategy agency. His focus is on helping Biztegra’s clients drive their businesses by designing appropriate interactive and integrated marketing strategies and tactics to fully engage their customers. He is also the founder of SMWorkshop.com , which offers workshops on developing REAL social media strategies, based on the proven process he uses with his clients. His previous positions include Global Director of Marketing for Sapient, as well as Director of Strategy for Razorfish, two the world’s premier interactive agencies. He began his career as a business/management/technology consultant for Andersen Consulting (Accenture).

Nathan Egan
Founder, + CEO
PeopleLinx, LLC
Nathan Egan founded PeopleLinx in early 2009 and is responsible for overseeing the company’s overall strategic direction, planning and execution. Prior to PeopleLinx, Nathan was an early employee at LinkedIn where he helped create and execute the sales process for their corporate solutions.

Nathan has also held sales leadership positions with Autonomy and ECOLAB, where he was promoted to increasingly challenging positions as a result of exceeding sales quotas and other performance metrics.

Nathan is a frequent speaker on social business at industry events and has been featured in BusinessWeek, Entrepreneur magazine and Forbes.com. Nathan enjoys spending time with his wife and two children. He is also an avid runner and biker, completing several marathons and duathlons. Nathan graduated from Cornell with a BS in Hotel Administration and received his MBA from Villanova University.

Jim Newcomb
Brand Management & Advertising
The Boeing Company
As Director of Brand Management & Advertising, Jim oversees Boeing’s retail eforts (“The Boeing Store”), international advertising, naming, sponsorships, negotiations with ad agencies, and brand strategy. He co-leads the company’s social media team and is leading the “From Inspiration to Innovation” integrated digital campaign.

In his previous Brand Management position, Jim managed the enterprise-wide corporate identity program and corporate-level sponsorships. His responsibility was to ensure that all Boeing "touch points" consistently support the Boeing brand strategy. He worked in the company's Community & Education Relations department for three years before moving into Communications, in the Brand Management and Advertising group.

Jim holds an MBA from The J.L. Kellogg School of Management at Northwestern University, an M.Ed from Loyola University—Chicago, and a BA from the University of Wisconsin—Parkside.

Mark Cooper
Co-founder/CMO
Offerpop
Mark is Co-Founder and CMO of Offerpop, a fan marketing platform for Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real-time.

Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry's first mobile virtual network operator (ESPN Mobile). He began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple.

BJ Emerson
Vice President of Technology
Tasti D-Lite LLC
As VP of Technology, BJ brings a strong blend of technical and creative abilities to his role at Tasti D-Lite. He is an award winning social technology executive and author who has a long and consistent track record of innovation and leadership within the organizations he serves. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People behind Them and his projects were featured as case studies in 7 different books published in 2011. BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.

Joshua King
VP of Operations
Peacock Virtual Solutions
Josh was hired in early 2011 and has managed Peacock Virtual Solutions' transition from a home-based sole-proprietorship, to an office of 4 full-time employees and a team of a dozen virtual contractors. In less than a year, the Peacock's revenue has tripled. In that same time, the client base has expanded from beyond Spokane, WA, where Peacock's offices are located, to Idaho, California, Texas and on the East Coast in New Hampshire.

Prior to Peacock Virtual Solutions, Josh handled Business Development for a boutique marketing and design firm, was an Account Executive at Comcast Spotlight, and before that, the Marketing Director at 49° North Mountain Resort.

Baochi Nguyen
Director of Social Strategy
RingCentral Inc.
Baochi Nguyen is the director of social strategy at RingCentral, the #1 cloud-based phone system for businesses. At RingCentral, Baochi oversees social media, community management, content strategy, and social CRM. Previous to RingCentral, Baochi led the social strategy at Boingo Wireless, where her work earned recognition from Mashable, Entrepreneur Magazine, and various book publications. As a communicator and technophile, Baochi aims to convey technology’s uses and benefits in ways that are easily accessible and understood by everyday consumers and business users. Baochi holds Bachelor and Master’s degrees from Stanford University, CA.

Chris Leonard
Director of Community – TechnologyGuide
TechTarget, Inc.
Chris Leonard has been managing business and professional communities for nearly 10 years. He’s done everything from planning to building to growing and managing forums & blogging sites. He has developed and implemented social media strategies for companies including TechTarget, Globalspec, and Cengage Learning (Delmar). Chris’ current endeavor, as a Director of Community at TechTarget, is to manage the social media presence for the TechnologyGuide division which has nearly 1 million subscribers

Marcus Andrews
Industry Strategist
Wildfire Interactive
Marcus Andrews is an Industry Strategist at Wildfire headquarters in Redwood City, CA. Marcus’ team helps keep Wildfire client services in front of industry trends and works with Product and Marketing to develop the social media marketing strategies that help keep Wildfire clients leaders in social. Marcus balances a deep knowledge of branding and marketing, technical product knowledge and client services experience. At Wildfire Marcus has helped develop marketing strategy for clients like Spotify, Clorox, Pepsico, Annie’s and more. Before joining the team at Wildfire he was consulting enterprise brands such as Timberland and Ben & Jerry’s in New Media strategy at Boston based Cone Communications. Marcus is a graduate of Indiana State University with a degree in Communications.

Mark Stein
Partner
Higer Lichter & Givner
Mark E. Stein, a partner with Higer Lichter & Givner, is an experienced trial and transactional attorney who focuses his practice on cyber and social media law and intellectual property law. He is Board Certified by The Florida Bar in Intellectual Property Law and is rated “AV” by Martindale-Hubbell. Stein helps clients with all aspects of Internet law, including cyber and social media law. For example, he helps clients develop appropriate guidelines and policies to fit their specific needs according to their unique business practices and objectives. He also draws upon the firm’s wealth of litigation experience to help clients mitigate and resolve issues.

Stein also provides trademark and copyright acquisition and counseling, intellectual property litigation and transactions and alternative dispute resolution. He has litigated, arbitrated and mediated cases in all areas of intellectual property law, including trademark infringement, trade dress infringement, trademark counterfeiting, copyright infringement, patent infringement, unfair competition, federal trademark dilution, trade secrets violations, restrictive covenants, tortious interference, licensing and franchising, domain name disputes and a variety of intellectual property matters involving computers and the Internet. Stein has also counseled clients on trademark, copyright, trade secret and computer and Internet law issues and has provided guidance on documenting and protecting trade secrets, developing and protecting computer software and protecting trademarks, copyrights and other intellectual property assets.

He routinely lectures on a variety of trademark, copyright, trade secret and Internet and computer law subjects. He is a member of Executive Council of The Florida Bar’s Business Law Section. He is the Vice-Chair of the Section’s Pro Bono Committee. He is a past Chair of The Florida Bar’s Intellectual Property Committee and was an inaugural member of the Intellectual Property Law Certification Committee. Mr. Stein is also an Adjunct Professor at the University of Florida Holland Law Center.

Stein graduated with high honors in 1985 from Florida State University, in Tallahassee, Fla., and received his law degree in 1989 from the University of Florida, in Gainesville, Fl

John Robinson
SVP, Creative
Digitas
As SVP of Creative, John oversees the creative direction for P&G’s portfolio of brands at Digitas, including Tide, Downy, Duracell, and more. In his 15 years at the agency, John has led digital creative for clients across numerous industries, including financial, automotive, consumer packaged goods, and high-tech. He also established the Boston office’s interaction design and content practices, focusing on the design and development processes of online experiences.

Prior to joining Digitas, John worked as a writer and editor for International Data Group (IDG), Harvard University, and a variety of East Coast newspapers.

Anne-Marie Kline
Senior Vice President, Marketing
Digitas
In her role as SVP, Anne-Marie leads the marketing work for P&G’s portfolio of brands at Digitas. She brings 20 years of combined client and agency experience in running complex cross-channel marketing campaigns. Her experience extends across numerous industries and verticals, including: consumer-packaged goods, travel, automotive, consumer electronics, insurance, telecommunications, sports, music, and retail.

During her eight years with Digitas, Anne-Marie has digitally activated high-profile media platforms (including the NFL, NCAA, Ellen, and AOL GMC Trade Secrets), developed digital sales promotions driving from national to field execution, designed direct marketing programs, built Web sites, and integrated cross-agency collaboration.

Before joining Digitas, Anne-Marie was the director of brand communications at Tweeter Home Entertainment Group, where she was responsible for all integrated marketing, including advertising, internal and external public relations, five music-venue name-in-title sponsorships, and partnership marketing.

Adele Cehrs
Epic PR Group
Adele Cehrs began her career over 15 years ago and has worked at some of the largest public relations firms in the country. In June 2006, she founded Epic PR Group, an Alexandria-based PR firm that specializes in crisis communications, media relations and corporate communications. Adele has worked with Fortune 500 companies, regional businesses, nonprofits, associations, high-profile individuals and with consumer products and services.

As a recognized public relations expert, Adele has been featured in the Washington Business Journal, PRWEEK, Bulldog Reporter, the Washington Post and Voice of America. She has also appeared on various news programs including: CNN Headline News, NBC4, WUSA9, NPR and Fox Business Network Happy House. Since founding Epic, Adele has spoken at over 50 events, and provided private training sessions for industry leaders.

Adele has been a leader in connecting public relations with psychology, helping people to understand the intersection of the mind and product decisions. Additionally, she created a PR HEAT INDEX, which helps companies determine how prepared they are for a crisis, and a corresponding blog offering insights into the everyday challenges businesses across the country face.

Simon Salt
CEO
Inc Slingers
Simon Salt is CEO of IncSlingers. He is the author of Social Location Marketing (recently translated into German) and The Shorty Guide to Mobile Marketing.  

Simon is a Digital Strategist and his blog provides commentary on the state of the digital landscape --The Incslinger (http://www.theincslingers.com/).   Simon has provided digital strategy to companies as varied as Fortune 500’s, startups and international PR agencies.  

He teaches Advanced Mobile Marketing, an online course, with the Learning Resources Network (LERN), the largest continuing education association in the world, in partnership with over 250 colleges, universities and other education organizations throughout the United States and Canada.

He has been published by Mashable, Read Write Web and Small Business Bonfire and has been quoted in the Wall Street Journal, Forbes, Inc. and many other publications. He is a regular contributor to Retail Touchpoints Holiday Outlook Guide.

Dan Soschin
Associate Vice President, Interactive Marketing
American Public University System
Dan Soschin is the Associate Vice President of Interactive Marketing at American Public University System. Dan is responsible for managing the University System’s online marketing, including: social media, demand generation, email, display, paid search, SEO, multimedia and content.

Dan utilizes an analytical and technology-based approach to marketing, merging the science of measurement and behavior analysis with the psychology and collaboration of the creative process. Dan’s unique approach to marketing has generated impressive results through campaigns that are measurable, scalable, and create long term brand advocates. Dan has helped grow American Public University System’s enrollment from 60,000 students in 2009 to 120,000+ today while keeping the cost of education nearly 20-percent below national averages for public four-year universities.

Dan is a graduate of the University of Virginia’s McIntire School of Commerce with a focus in Management Information Systems. His background is in analytics, business intelligence, demand generation, social media, and marketing technology. Prior to American Public University System, Dan worked in a number of tech startups from San Francisco to the DC Metro area, where he currently resides with his wonderful wife, collection of Pez dispensers and his vintage Ms. Pac-Man arcade upright. Follow Dan on Twitter (@Dan_Soschin) or on his blog at www.DanSoschin.com.

Ja-Naé Duane
Strategist; Author; Director of Social Media
Overdrive Interactive
Ja-Naé Duane is the Director of Social Media at Overdrive Interactive. This award winning speaker, strategist, sociologist, creative economist, and author has worked with such clients as the State of Massachusetts, Chartis, Samsonite, Avid, John Hancock and Cold-EEZE. She recently received an IAC award for best legal website, as well as a Web Marketing Association Award for Advocacy Standard of Excellence and Legal Standard of Excellence for her work on Sokolove Law’s Ban Asbestos Now campaign . Ja-Naé is author of “How to Create a Revolution” and “How to Start Your Business with $100” which has captured the media’s attention, appearing in The Associated Press, NPR, The Boston Globe, and Business Week. Specializing in open innovation and social influence, Ja-Nae’s impressive skill set and unwavering commitment to improving the quality of life for the global community garnered her a nomination as one of New England’s Most Innovative Leaders.

Kubs Lalchandani
Managing Partner
Lalchandani Simon PL
Kubs Lalchandani, co-founder of Lalchandani Simon PL, focuses his practice in the areas of technology and intellectual property law. He counsels clients in various industries including healthcare, technology, finance, law, pharmaceuticals, hospitality, marketing and advertising. As a successful entrepreneur, counsel for high-tech firms and former international litigator, Lalchandani brings to the practice a wealth of knowledge that enables him to deliver successful outcomes for his clients. He is experienced in trademark, copyright, healthcare and general business law, as well as other legal areas related to the Internet. In addition to his legal practice, Lalchandani is also co-owner and counsel to Derossi Global, a premier Manhattan cocktail bar group and he sits on the boards of various technology companies including Razient, LLC, ZoomRadar.com and WedWu, Inc.

After graduating from Cornell University in 1999, Lalchandani spent the early part of his career as a financial analyst and consultant in the technology sector for MicroStrategy, a premier business intelligence software company. In 2004, he earned a juris doctor, cum laude, from Cornell Law School, where he specialized in international legal affairs and then proceeded to work at the international law firms of Jones Day and White & Case. In 2008, Lalchandani completed a clerkship for the Honorable Patricia A. Seitz, Federal District Court Judge, Southern District of Florida.

Lalchandani speaks at technology conferences worldwide and is routinely contacted by the news media for his perspectives on intellectual property law, social media law and emerging legal issues and trends. Lalchandani may be reached at (305) 773-3447 or kubs@lslawpl.com. Lalchandani Simon is admitted to practice in Florida, New York, California and Ohio.

Jen Cohen Crompton
President
Something Creative, LLC
Jennifer Cohen is a dynamic speaker, presenter, teacher and blogger who focuses on marketing, social media and relationship building through meaningful engagements. Cohen is the president of Something Creative LLC, a full-service Philadelphia marketing boutique that works with small to large companies focusing on creating and executing integrated marketing approaches and specializing in social media campaigns. She has keynoted at various social media and mobile marketing summits and has been recognized for her integrated social media approach by Hobson & Holtz in their “For Immediate Release” podcast show, alongside Scott Monty of Ford. Cohen was recently a social media panelist at the Pennsylvania Conference for women, and was featured on Amex Open and Talkadelphia. Cohen is a contributor for the AT&T Small Business Newsletter and blogs for Social Axcess, a popular social media blog, and She Takes on the World, a top ten Forbes.com rated entrepreneur resource. Cohen holds a B.A. in media and communication studies and an M.A. in public relations. She teaches public relations, marketing and writing at Philadelphia University and Delaware Community College, and produces her own small business marketing workshops. In her "spare" time, she teaches cycling classes. http://somethingcreativemarketing.com/

Gahlord Dewald
President/Janitor
ThoughtFaucet
More business. Better business. That's the name of the game. And no one understands that game better than Gahlord Dewald. Not a guru, a "rockstar" or a fly-by-night charlatan, Gahlord finds the connective tissue between your web analytics and those clients and customers that you want — the ones that will build your business faster, build it better. From web & online strategy, SEO & measurement of analytics to web design and creation of captivating content, Gahlord will give you the tools you need to elevate your online game and reap benefits for your business.

Gabe Karp
Executive Vice President, General Counsel
ePrize
Gabe Karp oversees corporate legal matters and leads the Legal Services, Prize Fulfillment and HR teams. Since joining ePrize in 2004, he's overseen 7,000+ campaigns in 44 countries and was named Michigan's General and In-House Counsel 2011 Winner by Crain’s Business. In addition to being a respected authority, public speaker and legal writer, Mr. Karp co-authored Puerto Rico's revised sweepstakes regulations. Before ePrize, he was partner/shareholder with Hurwitz, Karp, Wallach & Gantz, P.C. for 10 years. Gabe received a B.A. in History from the University of Michigan and a J.D. from Wayne State University Law School.

Myles Bristowe
Chief Marketing Officer
CommCreative
Myles, is the Immediate Past President of the Boston Chapter of the American Marketing Association and Chief Marketing Officer of CommCreative. He is the author of "What Executives Need To Know About Social Networking" Reed Publishing, 2008, and 2009 (2nd edition) and currently ranked #2 in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".

Mr. Bristowe has founded three web design and marketing firms specializing in internet marketing and social media. In 1998, he founded TreeFrog Productions which was purchased in 2003, by Embarc, a mid sized Web development company. He continued to serve as president of Embarc which was acquired in 2007. Myles then founded VividContext, a social media marketing firm, which was acquired in 2008 by CommCreative, a unified marketing agency in Framingham, MA where he serves today as Chief Marketing Officer.


Alex Gonzalez
VP of Audience Development
HighTable
Alex Gonzalez is currently the VP of Audience Development of HighTable, a member's only website that helps accomplished professionals find and connect with peers and promising start-­‐ups in order to help each other build more successful businesses. In this role, Alex leads search engine marketing, social media and online PR efforts. A key member of HighTable's leadership team, he helps inform product decisions to ensure building a feature set meant to engage and provide value to HighTable’s overall membership.

A serial entrepreneur himself, Alex began his online career right out of college as a co-­‐founder of an internet retailer, Chipshot.com in 1998 that in 1999 was voted #1 online golf retailer by Gomez Advisors. After taking a few years to play on the South American PGA Tour throughout the Americas and in the Caribbean, Alex started a firm that provided direct sales and marketing services to small and mid-­‐size businesses through a combination of online lead generation, phone based lead qualification and outside field sales efforts. In 2008, Alex returned to the tech space and worked for Tippit (later www.focus.com) in building Focus' Expert Services product – comprised of high quality research, 1:1 analyst support and a thriving community of business and technology professionals. He managed the roll out of new vertical categories by identifying, recruiting, and bringing together thought leader Experts, end-­‐users and vendors that generated the information and research these professionals needed to make better business decisions.

Alex holds an AB from Harvard College in Romance Languages and Literatures and is currently on the advisory boards of two start-­‐ups: DietBet and Shopadee.

Steve Alperin
Principal
DSA Digital
Steve Alperin currently manages DSA Digital, which works with early stage ventures, large media companies, and financial sponsors to drive innovation in digital content, ecommerce, online advertising, and social media. Alperin is an award winning journalist and media executive with an excellent track record driving innovation and growth at national media brands. Alperin is credited with turning around the digital business at ABC News and pioneering some of the first crowd sourced investigations at a major media organization. Alperin also helped lead the creation of Newscorp's ground breaking tablet newspaper, The Daily, which became the number one news app on the iPad. Previously he was a television writer and producer who worked closely with Peter Jennings for nearly a decade as the Head Writer for ABC's World News Tonight. Alperin has been recognized with a number of prestigious awards for excellence in journalism, including the Dupont, Murrow, and Writers Guild Awards. Alperin has an MBA from Columbia and BA from Harvard.

Maria Poveromo
Director, Social Media
Adobe Systems
Maria Poveromo is the Senior Director of Social Media, Analyst Relations and Public Relations at Adobe. She is responsible for driving social media strategy and influencer relation programs for the company. Her team established the organizational framework and strategic direction for social media activities worldwide. Prior to this role, Maria led the Global Public Relations team at Adobe for nine years. Before Joining Adobe, Maria held numerous marketing and communications positions at high technology companies located in Silicon Valley and in Europe.

Kate Gardiner
Founder
Distill Media
Kate Gardiner is the founder of Distill Media (http://dstl.it) , a social media and distribution strategy team in New York City. She spends most of her time working with major media brands around the world to develop new technology and innovative editorial products rooted in social media. Kate spends much of her time on the road visiting newsrooms, beta-testing new ideas and discussing the impact of technology on legacy media production practices.

Shannon Davenport
Fashion & Media Editor
Stylesight
As Stylesight Fashion & Media Editor, Shannon Davenport covers tradeshows, runway, and street style, constantly working to connect the dots between fashion and media. Having lived in Paris and South Africa, Shannon moved to New York in 2005 to study Fabric Styling at FIT and has helped to develop Stylesight's coverage of youth-centric markets, introducing reports on Emerging Designers, It Girls and Summer Festival Roundups.

Shannon has been quoted in renowned publications, including Sportswear International, Lucky, and WWD, as well as featured on sites such as Harpers Bazaar, Refinery 29 and Style.com for her eclectic personal style.

Jane Carpenter
Director and Head of Public Relations and Corporate Communications
Wayfair.com
Jane leads global public relations and corporate communications for Wayfair.com, the largest online retailer of home furnishings. In her role, she oversees PR strategy and brand building in the U.S., the UK, Germany and Australia. Before joining Wayfair.com, Jane led the consumer engagement practice at PAN Communications, where she spent five years driving business development and client service for the agency. During which time, she led strategic communications programs for a number of national and international brands, including Tiffany & Co., Travelers and Valassis/Redplum.com, and developed integrated social media campaigns for consumer brands, including HP Hood, Mars and Wholly Guacamole. While at PAN, Jane also led U.S. public relations for Abicalcados - The Brazilian Footwear Industry Association, setting the groundwork for the association’s global social media best practices. Jane also held account management roles at Lois Paul & Partners and Schwartz Communications. Her award-winning campaigns for Mars, Travelers, Redplum.com and Wholly Guacamole have been recognized by PR News and the Publicity Club of New England. Jane holds a M.S. in Public Relations from the College of Communications at Boston University and a B.A. in Russian Studies from the University of Virginia.

Speak at SMSS Boston

Have something to say?
Do You have an interesting case study you want to share?
Submit a proposal