Day One Agenda

1:45pm

Building and Launching Social Media Marketing Campaigns


At a time when consumers increasingly resent being marketed to, interactive campaigns like sweepstakes, contests and giveaways are a form of marketing that consumers actually like. This session will provide top tips for using social promotions like contests, sweepstakes, coupons and deals to grow your fans, followers, newsletter subscribers and ultimately sales. Stephanie will share the knowledge she’s gained from studying the more than 50,000 social promotions that have run via her company’s social media marketing technology. Her presentation will include tips that have been found to double or even triple a company’s fan page engagement, campaign ideas that have generated 5x ROI and numerous case examples from large brands, small businesses and non-profits.
At a time when consumers increasingly resent being marketed to, interactive campaigns like sweepstakes, contests and giveaways are a form of marketing that consumers actually like. This session will provide top tips for using social promotions like contests, sweepstakes, coupons and deals to grow your fans, followers, newsletter subscribers and ultimately sales. Stephanie will share the knowledge she’s gained from studying the more than 50,000 social promotions that have run via her company’s social media marketing technology. Her presentation will include tips that have been found to double or even triple a company’s fan page engagement, campaign ideas that have generated 5x ROI and numerous case examples from large brands, small businesses and non-profits.

Session Presented By:

Stephanie Chaparro
Social Media Strategist
Wildfire Interactive
» View Stephanie Chaparro's Bio
Mike Nabasny
Director of MidWest Sales
Wildfire Interactive
» View Mike Nabasny's Bio