iWorld Media Analytics

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Workshop A: Social Media Marketing 101: How to Implement a Social Marketing Plan with Limited Resources



In this session, you will learn how to build and implement a social strategy on a small or limited budget. You will see a suite of social media tools that you can turn into a dynamically integrated social marketing program. You will learn a variety of practical skills that can be easily applied within your own organization, including how to:

  • Leverage all available marketing material from your company to begin your social media marketing plan
  • Develop a social media strategy and policy that enable your program to grow and thrive
  • Identify the right social marketing and analytical tools available to execute a successful social marketing plan
  • Collaborate with partner organizations to highlight synergies and connect with key audiences
  • Add a social layer to your website to increase audience engagement and build awareness for your mission
    • In this session, you will learn how to build and implement a social strategy on a small or limited budget. You will see a suite of social media tools that you can turn into a dynamically integrated social marketing program. You will learn a variety of practical skills that can be easily applied within your own organization, including how to:

  • Leverage all available marketing material from your company to begin your social media marketing plan
  • Develop a social media strategy and policy that enable your program to grow and thrive
  • Identify the right social marketing and analytical tools available to execute a successful social marketing plan
  • Collaborate with partner organizations to highlight synergies and connect with key audiences
  • Add a social layer to your website to increase audience engagement and build awareness for your mission

    • Session Presented By:

    Elly Deutch
    Co-Founder/Chief Digital Strategist
    eDigital