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Measurement in the Connected World: A Case Study of Facebook



Measuring success on social channels has become increasingly important to businesses, but often more questions are raised than answers yielded. While social channels have unique dynamics, ultimately comparability with other media channels is paramount. The purpose of this session is to illuminate how to effectively measure critical business impacts on Facebook.
Measuring success on social channels has become increasingly important to businesses, but often more questions are raised than answers yielded. While social channels have unique dynamics, ultimately comparability with other media channels is paramount. The purpose of this session is to illuminate how to effectively measure critical business impacts on Facebook.

Session Presented By:

Jonathan Stringfield
Manager, Measurement Solutions
Facebook