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Social Platforms Track
The session will examine the latest consumer trends in social TV and what they mean for the future of television. Topics such as how TV fans are using social media to interact with talent, creators and fans of their favorite shows, what meaningful social experiences look like and how/whether social impressions tie-in to ratings predictions will be explored. You'll learn the important trends facing industry decision makers and advertisers. Insights from TV Guide’s own social and second screen initiatives such as its groundbreaking Watchlist product with 900,000 users will also be presented.
How Social is Fueling the Business of Television: Insights from TVGuide.com’s Consumer Research
The session will examine the latest consumer trends in social TV and what they mean for the future of television. Topics such as how TV fans are using social media to interact with talent, creators and fans of their favorite shows, what meaningful social experiences look like and how/whether social impressions tie-in to ratings predictions will be explored. You'll learn the important trends facing industry decision makers and advertisers. Insights from TV Guide’s own social and second screen initiatives such as its groundbreaking Watchlist product with 900,000 users will also be presented.
Session Presented By:
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Emily Christner Vice President, Marketing TVGuide.com & TV Guide Mobile |
