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Case Study: Integrating Social Strategy Into Your Overall Marketing Plan



Long gone the days when social media can be treated as a bolt on to a marketer’s “proven toolbox”. As such social media needs to be fully connected to the marketing and overall company strategy and executed not as a one-off tactic but as an integral component of the overall marketing recipe. Furthermore, effective social media requires ongoing experimentation – and can help inform and shape strategy. Jennifer Dominiquini will share a proven framework for ensuring that social media is linked to strategy and tips for ensuring that social media is not only connected but measurable and sustainable as well.
Long gone the days when social media can be treated as a bolt on to a marketer’s “proven toolbox”. As such social media needs to be fully connected to the marketing and overall company strategy and executed not as a one-off tactic but as an integral component of the overall marketing recipe. Furthermore, effective social media requires ongoing experimentation – and can help inform and shape strategy. Jennifer Dominiquini will share a proven framework for ensuring that social media is linked to strategy and tips for ensuring that social media is not only connected but measurable and sustainable as well.

Session Presented By:

Jennifer Dominiquini
CMO, Seasonal and Outdoor Living
Sears & Kmart